Does this next paragraph sound like a horror movie plot to you? 'It is an unstoppable force that consumes bigger part of your life. It is in your home, at your workplace, it becomes part of your leisure activities. It travels with you and even watches you sleep...'
Does this next paragraph sound like a horror movie plot to you?
'It is an unstoppable force that consumes bigger part of your life. It is in your home, at your workplace, it becomes part of your leisure activities. It travels with you and even watches you sleep...'
It is...technology. And it also does a bunch of great things for you - collects data, does basic (and not so basic) tasks so you don’t have to do them on your own. It reminds you to buy stuff, orders for you, calculates and in many ways makes your life so much more comfortable.
Tech Shifts
If you don’t follow tech news closely, here’s a piece of stats from World Economic Forum on how things are expected to change in the next 25-30 years. This might come as a shocker but they even predict artificial intelligence machine to be on a corporate board of directors.
Impressive, right? Our tech perspectives go far beyond all-time-loved ‘Back to the Future’ self-drying jackets and hoverboard.
Marty McFly could’ve said that about our future as well.
Everyday Tech Use: You'll be Surprised
Big words about big changes, so what? My target audience is not involved in 3D-printed liver transplantation or pharmaceutical robotics you might say.
Consider information about people using technology on a daily basis, including your clients.
- More than half the world actively uses smartphones
- 2.789 billions of people hang out on social media
- Around 40% of world’s population has an internet connection today, own a laptop or a PC.
We are moving towards smart homes, we have Apple watches, all sorts of wristbands and tablets.
Half of the world is already online
What's the point of all of the tech stats?
Most of us embrace technology in an everyday life but deny it in promotional products industry. For some reason, we just can’t leave those 20th-century promo items alone and move on to the better, brighter future.
Why should you take into account tech progress when we talk about promotional products?
You would say that conventional giveaways have worked just fine for you all these years, so why change the strategy? For starters, good promotional products should be functional. Moving into digital future suggests a lesser amount of less functional swag. For example, notepads are not as useful as notes on your phone, pens are not as useful as notes on your phone and sticky notes are not as useful as...you get the idea. Functionality shifts and what used to be a great promotional product is not an effective solution for customer's needs anymore. The second point is the narrowing gap between product coming up in retail and its availability in a promo industry. This way technology moves into the promotional market faster than ever before.
Denying the fact that technology gradually incorporates into promo industry doesn’t make it less a fact. Just take a look at the latest trends from Europe’s biggest promotional products trade show PSI 2018 report. It’s all about functionality and innovations. Digital connectivity plays a tremendous role in people's lives, right?
So why doesn't it seem logical to go with tech-related promotional products to satisfy actual customer’s needs?
If they have a phone (and they, most certainly do), they’ll love a promotional cell phone charger or a power bank. If your TA hangs out in social networks - make them talk about your promo campaign, make it go viral with apps and augmented reality swag. VR technologies are out there already, and big brands like McDonald’s, Google, and The Guardian are examples of successful promotional campaigns.
Whatever we see in retail, rest assured, will come into the promotional industry. Will it need time? Certainly, and not a year or even five. Is there a way of satisfying customer’s digital needs with promotional products today? Absolutely yes. So if you are here to stay, consider entering the realm of technology giveaways. Broaden your horizons, explore new possibilities to blow your customers away with great promotional products, and for 2018 trends check out this article.
So many articles tell you how to stand out on the market but very few explain how easily your promo campaign can go down in flames with a bad promo product branding.
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