Scaling an Amazon business takes more than just grit and hustle—you need the right set of tools to stay ahead of the competition, discover profitable opportunities, and build optimized listings that convert. That’s where Helium 10 comes in.
Among its various pricing tiers, the Platinum Plan has emerged as the go-to choice for intermediate Amazon sellers—those who are well past the launch phase but not yet at the enterprise level.
In this detailed review, we’ll explore the ins and outs of the Helium 10 Platinum Plan, covering its features, pricing, ideal users, and how it compares to other plans.
Contents
What Is the Helium 10 Platinum Plan?
The Platinum Plan is a mid-tier subscription option offered by Helium 10 that provides access to a comprehensive suite of Amazon seller tools designed to help sellers research, launch, optimize, and scale their businesses.
It’s priced at $99 per month, or $79/month if billed annually—a sweet spot that delivers advanced tools without the high price tag of Helium 10’s Diamond or Elite tiers.
While the Starter plan is focused on beginners testing their first products, the Platinum plan is built for sellers actively growing their catalog, managing several SKUs, and looking to improve rankings and conversions through data-driven decisions.
What’s Included In The Platinum Plan?
Let’s break down the core tools and features you get with this plan:
Product Research Tools
- Black Box (250 uses/month): Quickly identify high-potential, low-competition product opportunities based on filters like price, sales volume, review count, and more. It’s the backbone of smart product research.
- X-ray (Unlimited): Accessed via Helium 10’s Chrome Extension, Xray lets you analyze any Amazon search results page for real-time data on estimated sales, revenue, BSR, and profitability.
Keyword Research Tools
- Cerebro (250 uses/day): A reverse ASIN lookup tool that reveals which keywords your competitors rank for. Use it to uncover profitable, high-volume search terms for your own listings.
- Magnet (150 uses/day): Discover relevant keywords using a seed keyword and get detailed metrics like search volume, CPC, and ranking difficulty.
These two tools together give you a complete keyword intelligence framework for launching and scaling your Amazon products.
Keyword Tracker (Track Up To 500 Keywords)
Monitoring keyword performance is crucial for understanding how your product is ranking over time. With the Keyword Tracker, you can:
- See ranking changes daily
- Analyze by marketplace
- Monitor up to 500 keywords (ideal for multiple ASINs)
Listing Optimization Tools
- Frankenstein: Helps you clean and organize bulk keyword data, removing duplicates and formatting your keyword list quickly.
- Scribbles: Guides you in creating optimized product listings, ensuring that high-priority keywords are used in your titles, bullet points, and descriptions.
- Listing Builder: A more advanced interface that integrates your keyword research directly into your listing content, with real-time optimization scoring.
These tools help maximize your visibility and conversions by ensuring your listings are built for Amazon’s A9 algorithm.
Follow-Up Email Automation (5,000 Emails/Month)
The Follow-Up tool allows you to send automated, customizable emails to customers post-purchase. Use it to:
- Request product reviews
- Confirm deliveries
- Provide user guides or thank-you notes
Alerts & Product Monitoring (20 ASINs)
Helium 10 will automatically monitor your listings for:
- Hijackers
- Title or image changes
- Price changes
- Buy Box loss
Freedom Ticket Training Course ($997 Value – Included Free)
All Platinum members get access to the Freedom Ticket FBA course, co-created by Amazon expert Kevin King. This 60+ module course teaches:
- Product selection
- Launch strategies
- PPC campaigns
- Brand building
Helium 10 Platinum Plan Pricing
Here’s a pricing breakdown of the Helium 10 Platinum plan:
| Billing Option | Price |
|---|---|
| Monthly | $99/month |
| Annual | $948/year ($79/mo) |
Use the official code HELIUM2025 at checkout to get an exclusive discount of 20% for the first 6 months.
Helium 10 Starter vs Platinum: Which One To Choose?
If you’re on the fence between Starter and Platinum, here’s how they compare:
| Feature | Starter ($39/mo) | Platinum ($99/mo) |
|---|---|---|
| Black Box Uses | 20/month | 250/month |
| Cerebro Uses | 2/day | 250/day |
| Keyword Tracker | Not Included | Track 500 keywords |
| Follow-Up Emails | Not Included | 5,000/month |
| ASIN Alerts | 2 | 20 |
| Freedom Ticket Access | Yes | Yes |
| Email Automation | No | Yes |
- Choose Starter if you’re experimenting with your first or second product.
- Choose Platinum if you’re actively selling, launching new SKUs, and looking for higher data limits and automation tools.
Helium 10 Platinum vs Diamond Plan
If you’re wondering whether to upgrade further, here’s a quick comparison:
| Feature | Platinum ($99/mo) | Diamond ($279/mo) |
|---|---|---|
| Keyword Tracker | 500 keywords | 2,500 keywords |
| Follow-Up Emails | 5,000/month | 15,000/month |
| ASIN Alerts | 20 | 200 |
| User Access | 1 user | 5 users |
| Multi-Market Tracking | 3 markets | 10 markets |
Helium 10 Diamond is a great option for agencies, growing teams, or sellers with large catalogs. But if you’re a solo seller managing up to 10 products, Platinum offers unbeatable value.
Is the Helium 10 Platinum Plan Worth It In 2025?
For most growing Amazon sellers, the answer is a resounding yes.
The Platinum Plan delivers an ideal combination of:
- Advanced research tools
- Automation features
- Listing optimization
- Keyword tracking
- Training resources
…all at a manageable price point.
Suppose you’re doing $5,000 to $30,000/month in revenue, or managing multiple ASINs and want to build a more data-driven, systemized business. In that case, Platinum is one of the smartest investments you can make.
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Conclusion: Helium 10 Platinum Is Best for Growing Amazon Businesses
If you’re beyond the “trying it out” phase of selling on Amazon and you’re serious about growing a sustainable, scalable business, the Helium 10 Platinum Plan is easily one of the best-value investments in the FBA tool world.
You will get access to all the advanced tools at just $99/month, or $79/month with annual billing—a fraction of what you’d pay for separate tools and training programs.
I’m a professor, serial entrepreneur and e-commerce expert with a passion for creating successful online business models. After achieving huge success in the Amazon FBA business, I decided to make it my mission to help my fellow sellers do the same through enjoy-aiia.com .