Jungle Scout vs Viral Launch: The Ultimate Comparison Of 2024

Finding the right product to sell on Amazon can be a daunting task. Without the proper research tools, it can be challenging to identify which items are in demand and profitable.

Fortunately, two great options are available: Jungle Scout and Viral Launch. Both offer powerful product research tools to help you decide what to sell on Amazon.

Jungle Scout vs Viral Launch - Enjoy-Aiia

Jungle Scout offers a range of tools such as their Chrome Extension, keyword research tool, and best seller rank metric. Viral Launch also provides an extensive suite of Amazon product research tools that can help you quickly review products and make informed decisions about what to sell on Amazon.

This article will compare Jungle Scout and Viral Launch to help you decide the best Amazon product research tool for your needs.

Jungle Scout vs Viral Launch: Overview

Let’s look at the overview of Jungle Scout and Viral Launch before we get into further details.

Jungle Scout Overview:

Jungle Scout Overview

Jungle Scout is an Amazon research tool with thousands of users globally. As their tagline goes, ‘Jungle Scout is by sellers, for sellers.’ It allows you to uncover winning goods, estimate sales, analyze keywords, and monitor competitors from one simple dashboard. Essentially, it shows you which products will be the most profitable and most accessible to expand your business with right away. Check out our in-depth Jungle Scout Review here for more detailed insight.

Who Should Use Jungle Scout?

Jungle Scout is an excellent tool for anyone looking to grow their business or sell products online. It can be used by entrepreneurs, small business owners, and eCommerce professionals as a powerful way to find profitable products to sell. Jungle Scout helps you quickly identify top-selling items in any product category, analyze the competition, and track your Amazon sales performance with detailed reports.

Its comprehensive tools and intuitive dashboard make it easy to start and make informed decisions about your product selection. Whether you’re just starting or an experienced seller looking to expand into new markets, Jungle Scout can help you maximize your success on Amazon.

Viral Launch Overview:

Viral Launch Overview

A Viral Launch is a terrific tool with a lot of functionality. Viral Launch provides you with better automation, results, and visibility on Amazon. It comes with a kinetic PPC tool, the only tool you’ll need to be a successful Amazon seller. It also includes Amazon product research, competitor tracking, keyword research, advertising & PPC, etc. For more details about Viral Launch, check out our Viral Launch Review here.

Who Should Use Viral Launch?

A viral Launch is an excellent tool for anyone looking to get their products into the market quickly and efficiently. This platform can be used by new and experienced entrepreneurs and established businesses who want to take advantage of the power of viral marketing.

With its easy-to-use interface, Viral Launch makes it easy to launch campaigns and track performance. Businesses can use this platform to create powerful ads that generate immediate engagement, get data on what’s working and not, and monitor their progress in real-time.

The Key Differences Between Jungle Scout and Viral Launch

Jungle Scout and Viral Launch are two popular tools used by e-commerce entrepreneurs to help them succeed in the online marketplace. While both tools offer a variety of features, there are some key differences between them.

Jungle Scout provides more detailed product research data and insights, while Viral Launch focuses on keyword research. Jungle Scout also offers an AI-powered optimization tool that helps sellers improve their listing performance. In contrast, Viral Launch offers a marketing suite with tools that help sellers optimize their promotion campaigns.

In addition, Jungle Scout includes a comprehensive suite of inventory management features and pricing automation, whereas Viral Launch does not provide these features.

Ultimately, both tools can be helpful for e-commerce entrepreneurs looking to increase their sales; however, it is essential to consider the key differences between them when deciding which one is best suited for your business.

Comparing Jungle Scout and Viral Launch Features

Both of these tools have a lot to offer. Now let us glance at all the services that Jungle Scout and Viral Launch offer.

Jungle Scout Key Features:

  • Keyword Research Tool- Keyword Scout
  • Product Tracker
  • Rank Tracker
  • Product Database
  • Review Automation

Viral Launch Key Features:

  • Product Discovery
  • Market Intelligence
  • Keyword Research and Manager
  • Listing Builder & Analyzer 
  • PPC Automation (Kinetic PPC)

Jungle Scout vs Viral Launch: Data Accuracy Comparison

The entire Amazon industry is based on data; if the data is inaccurate, sellers cannot select the best products for their company. So let’s look at Jungle Scout and Viral Launch’s data accuracy.

Jungle Scout Data Accuracy:

Industry professionals tested many Amazon seller tools to determine the most accurate. According to the findings, Jungle Scout is the most accurate tool, with an accuracy rate of 84.1 percent.

Jungle Scout vs Helium 10 Data Accuracy

Furthermore, Jungle Scout’s team is dedicated to providing users with valuable and reliable data metrics. They keep their resource database updated, so you don’t encounter any problems. However, this tool’s margin for error in data accuracy is 15.9%, and they need to work on that.

Viral Launch Data Accuracy:

Viral Launch, on the other hand, is the industry’s second-most accurate tool. It has a data accuracy of 79.3%, significantly higher than most tools. You will receive all of the reliable measures, but the data will not always be accurate due to the 20.7 percent margin of error.

Verdict: Because the difference in data accuracy between Viral Launch vs Jungle Scout is around 4.8 percent, Jungle Scout is a far more reliable tool than Viral Launch.

Jungle Scout vs Viral Launch: User experience

It will be easier for sellers to locate and launch products if a tool is easy to use. So let’s see how Jungle Scout and Viral Launch compare in terms of usability and user interface.

Jungle Scout User Experience:

The user interface of Jungle Scout is simple to use. The dashboard has all the features in one place and is very straightforward.

Additionally, it features some unique filters that help you find the things you’re looking for. To find specific products, utilize the category, seller type, and county filters.

Overall, Jungle Scout provides a pleasant user experience and enables you to comprehend it more thoroughly than any other application.

Viral Launch User Experience:

Viral Launch is also a user-friendly interface that will provide you with the most satisfactory possible experience.

When you click on a product, you will be taken to a page with full metrics on that product. Among the data, indicators are monthly sales, BSR rankings, price, ratings, and sellers. Like Jungle Scout, it does not display graphical data about the product’s performance. On the other hand, if you dig deeper into any product, you can examine product concept scores, market trends, and seasonality.

Verdict: Jungle Scout is the way to go if you want a simple, streamlined dashboard to comprehend and use. However, Viral Launch gives you access to more complex tools you’ll need as your organization grows.

Support & Resources: Jungle Scout vs Viral Launch

Jungle Scout Support & Resources

Jungle Scout Support & Resources is a fantastic resource for entrepreneurs and business owners who are looking to get the most out of their Jungle Scout products. They provide a range of resources to help you make the most of your Jungle Scout experience, including webinars, tutorials, and comprehensive customer service.

With their help, you can learn how to use all the features in Jungle Scout and take advantage of new opportunities. Their support team is knowledgeable, friendly, and always ready to answer any questions you may

Viral Launch Support & Resources

Viral Launch Support & Resources is an invaluable asset for any online business. From user guides and tutorials to live customer support, they offer a comprehensive suite of services to help you get the most out of your online presence. They also provide helpful tools such as keyword research, competitor analysis, and product launch marketing plans to maximize your exposure and success rate. With their expert advice and guidance, you can be sure that you’re making the best decisions for your business.

Jungle Scout vs Viral Launch: Chrome Extension?

Jungle Scout Chrome Extension:

The Jungle Scout Chrome Extension is a powerful tool that helps online entrepreneurs find the most profitable products to sell on Amazon. It allows you to quickly identify the best-selling and top-rated products to maximize your profits and grow your business. The extension provides valuable insights into the market competition by showing you how many competitors are selling similar products and what their prices are.

Viral Launch Chrome Extension:

The Viral Launch Chrome Extension is an excellent tool for online entrepreneurs. It helps you stay organized and efficient when managing your product launches. The extension allows you to easily monitor the progress of your campaigns, track analytics and optimize your launch strategy. With this extension, you can also set up alerts for essential milestones or changes in the market. Additionally, it provides detailed reports and insights into how well your business is doing. The platform also provides data on customer behavior, which can be used to create targeted marketing campaigns and tailor products and services to meet customer needs.

Jungle Scout vs Viral Launch: Pricing

Let’s look at the Jungle Scout and Viral Launch pricing plans.

Jungle Scout Pricing Plan:

Jungle Scout has three different pricing options. You can also save a few bucks with our Jungle Scout Discount Codes.

Jungle Scout Pricing Plan
  • The most basic package is $49 per month or $349 if paid annually. It extends the capabilities of their Chrome addon to include product research.
  • The Suite plan, which is also their most popular, is the next option. It costs $69 per month or $589 if paid annually.
  • The Professional plan is the third option. It enables customers to access the best tools and services to acquire a competitive advantage. It costs $129 per month or $999 if paid annually.

Viral Launch Pricing Plan:

Viral Launch offers three different plans which are as follows: 

Viral Launch Pricing Plan

Essentials -$69/month: the plan is ideal for beginners who need a perfect solution for Amazon product research. 

Pro -$99/month: The pro plan is one of the most affordable plans that offer all the features for beginners as well as professionals. 

Pro Plus Ads -$199/month: The plan is suitable for professionals and large business owners who need an all-in-one solution. 

Note that the pricing mentioned above is for monthly subscriptions. You can get two months free if you opt for annual plans. 

Jungle Scout vs Viral Launch: Pros and Cons

Since we’ve previously gone over the reach, pricing, and features of Jungle Scout and Viral Launch in-depth in the previous column, let’s now evaluate their benefits and drawbacks.

Jungle Scout Pros & Cons:

Below we have listed the pros & cons of Jungle Scout. Let’s have a look.


  • Quick and easy product research with Jungle Scout.
  • It is pretty dependable and provides correct information on the product and the supplier database.
  • A fantastic tool for finding new opportunities.
  • An excellent tool for identifying products with high-profit margins.
  • A 14-day money-back guarantee is available.
  • It has a high level of discernment when it comes to sales data.


  • Compared to other tools, their monthly fee is slightly higher.
  • The program is a little tricky navigation, and a new user can get lost.
  • There are no webinars available, and new users access a restricted number of videos.

Viral Launch Pros & Cons:

Below we have listed the pros & cons of Viral Launch. Let’s have a look.


  • Real-time data analysis makes the entire business more enjoyable and provides various business-improvement options.
  • Offers a variety of seminars and videos for novices, making it a handy tool.
  • Takes a more analytical approach to information about products and vendors.
  • Allows you to choose the characteristics you want and quickly contact any manufacturer.
  • Has user-friendly software that makes navigation simple.
  • Their plans come with free trials.


  • The auto-renewal policy can be inconvenient because you can be charged even if not using the tool.
  • Packages cannot be tailored to your preferences.
  • There are no exceptions to this rule.

Jungle Scout vs Viral Launch: Which One Should You Pick?

Jungle Scout and Viral Launch are excellent tools for product research if you’re serious about making strong sales and running a profitable Amazon business. Viral Launch surprises you with some fantastic features like total net profit, profit margin, the total number of sellers, and so on, even though Jungle Scout is a well-known and well-established program.

Viral Launch provides a more extensive and organized product study, whereas Jungle Scout assists you with trend analysis, and niche hunter provides more comprehensive research.

Both of these tools assist you in thoroughly inspecting all of the merchandise. While Viral Launch employs marketing intelligence, Jungle Scout employs a niche hunter. The market intelligence tool is a little better than the niche hunter because it provides a complete analysis. So Viral Launch can be considered superior to Jungle Scout in this regard.

We recommend Jungle Scout for new users because it is easier to use and has the potential for new chances. It will also make finding your first Amazon FBA goods a breeze. Jungle Scout also has a far more extensive reach than Viral Launch, so you can quickly connect with other users via social media and find solutions to your difficulties.

Related Read:

Jungle Scout vs Viral Launch: Final Thoughts

We examined both of these programs’ features, pricing, convenience of use, and data accuracy, and the results reveal that it all boils down to your needs.

We examined both of these programs’ features, pricing, convenience of use, and data accuracy, and the results reveal that it all boils down to your needs.

We hope that this comparison has clarified your confusion and that you can make an informed decision. Let us know which you choose between Jungle Scout and Viral Launch in the comments below!

FAQs on Viral Launch vs Jungle Scout

Which is better, Jungle Scout or Helium 10?

When deciding which tool is better for Amazon sellers, Jungle Scout and Helium 10 have their strengths. For starters, Jungle Scout is known for its comprehensive product research features, making it easier for sellers to find profitable items and analyze competitor listings quickly.

On the other hand, Helium 10 offers a suite of powerful tools that can help sellers optimize their listings, run promotions, track inventory levels, and more. Ultimately, choosing one over the other depends on your individual needs as an Amazon seller.

Jungle Scout may be the right choice if you’re looking for a more comprehensive solution with robust research capabilities.

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