Helium 10 Review 2024 – Features, Pricing, Pros & Cons

As an experienced Amazon seller actively using software to optimize my FBA business, I’m often asked – does Helium 10’s suite of tools provide enough additional value to justify upgrading from cheaper alternatives? Is it worth the significant investment for sellers seeking next-level analytical capabilities?

After using Helium 10 alongside other seller softwares for years now, I’m in a great position to provide an unbiased, hands-on review of its platform from the perspective of a paying customer with substantial historical data.

Helium 10 Review 2022

In this Helium 10 review, I’ll give you my transparent take on its upsides and downsides based on real-world usage and impact on profits.

Helium 10 Review

Helium 10 is the best Amazon seller tool. When the company was initially started in 2015, it only had 10 tools named Helium 10, and years later, the company had more than 20 tools to facilitate sales on Amazon.

Helium 10 offers all the handy tools required to improve your performance on Amazon. Black Box is the ultimate, must-have Helium 10 tool that filters out products based on the user’s criteria and gives results in only a few seconds. It helps you find profitable product ideas.

One clever feature that we liked was the misspelling checker. Often users need to type in the correct spellings on Amazon, which leads Amazon to display fewer results. With Helium 10 tool, you can plug in the wrong spelling with your product and take advantage of this situation.

Helium 10

Other than that, listing optimizer tools, effective ad launches, and inventory management are a few other tools that make Helium 10 an all-in-one solution for speeding up sales.

Helium 10 offers Freedom Ticket, the professional Amazon seller training, to its members when purchasing a plan. The training alone costs nearly a thousand dollars, so it’s a pretty attractive deal. This training teaches you everything you need to know to start selling online.

Helium 10 has good customer support. It also provides many of its services for free for a limited time. For users who like to change their minds after making the purchase, Helium 10 offers a 7-day money guarantee as well.

Helium 10: Pros And Cons

Here we have given the pros & cons of Helium 10, and let’s have a dive.


  • Best for new entrepreneurs
  • User-Friendly interface
  • Makes customer success a priority
  • Quick results
  • Accurate analysis
  • All handy tools in one place


  • Unresponsive to support tickets
  • Incorrect data suggestions sometimes
  • A bit expensive

Helium 10 – Power Tools & Features

Helium 10 is a powerful set of tools and features designed specifically for sellers on Amazon. It provides a comprehensive suite of research tools to analyze search terms, competitor research, customer reviews, and more. This makes it the perfect product research tool to help any business on Amazon.

With Helium 10, sellers can easily track their progress, understand the competition and make better decisions to increase sales and profits. The platform also contains helpful features such as Black Box, which helps sellers find profitable keywords to target. Xray helps analyze competitors’ inventory levels, and Magnet reveals customer interests from their reviews.

Here is the list of features of Helium 10 and how it can help you:

1. Chrome Extension

Upon adding the Helium 10 Chrome extension to your browser, you can perform instant product research with just a few clicks. Adding this extension will automatically display a few product details in the space above a product, as shown in the picture below.

Helium 10 Chrome Extension

You can see that you get an easy view of product ranking, ASIN, and other information. You can use the tools in the extension with a click for more in-depth information.

More tools are included in the extension for product research based on your specific criteria, calculating profits, inventory management, and review insights.

2. Black Box

This tool helps you filter products from the entire Amazon database according to your chosen criteria. Black Box can find products based on monthly revenue, price, review count, and shipping size tier.

Helium 10 Black Box

For more advanced searches, there are additional filters as well. You can further use the “Keywords,” “Competitor,” “Niche,” and “Product Targeting” tabs for more in-depth research. Here’s what the Black Box interface looks like.

3. Trendster

This is the perfect tool to determine which products sell at which time of the year. Trendster can help your business by analyzing a particular product’s sale and finding the season when it’s mostly in demand.


Enter product ASIN and get results in a few seconds to check which products sell all year round and experience demand fluctuations.

4. Cerebro

Keywords are the most crucial factors for online businesses. With Cerebro, you can find out which keywords help your competitors rank and then use them to optimize your listing on Amazon, thus boosting your sales.

Helium 10 Cerebro

You will get sponsored and organic product results by entering an ASIN. With that, you can uncover the most relevant keywords. It’s one of the best tools, as you can find keywords for specific products.

5. Misspellinator

Often Amazon users type the wrong spelling while searching for a product on Amazon. When this happens, Amazon only shows products with those specific keywords and rules out the others with the correct spelling. Thus, the competition decreases.


A misspelling Checker was made to take advantage of this situation. This tool can plug in the wrong spellings that Amazon users with your products commonly enter. This will lead Amazon to show your product in search results, and less competition will increase your chances of a sale.

6. Frankenstein

Using Cerebro, we can find thousands of relevant keywords. We can’t use all the thousands of words, can we? Here’s where the tool Frankenstein comes for help. This tool sorts keywords using filters and tools according to our needs.


When your keywords are sorted and cleaned up, they can be used for optimal listing of products, thus bringing in more traffic.

7. Index Checker

Instead of manually checking if your products are showing up in results for certain keywords, you can check them using this tool. You can enter more than one keyword and check instantly if Amazon is listing them.

Index Checker

Also, you can use this tool to check for any bad keywords that are costing you sales. You can also spy on your competitors by finding out which keywords do and don’t make them rank.

8. Inventory Management

You can manage your entire inventory with one tool, from supplier orders to sending inventory to Amazon, in one place.

Inventory Management gives you quantity updates and predicts your inventory intelligently. It suggests you reorder stock at the right time to always have enough.

9. Inventory Protector & Alerts

Helium 10 has two main tools to protect your products from abuse- Inventory Protector and Alerts. Inventory Protector protects your products from being oversold by setting a maximum quantity.

helium 10 inventory protectors

Alerts tool continuously monitors your product ASINs and lets you know whenever another seller attempts to sell an imitation of them. This way, your brand stays protected.

10. Market Tracker

This tool helps you track your competitors’ movements and suggests products to help you make the best business decisions. It lets you track your and your competitor’s performance and gives you a clear view of where you stand in the market.

Market Tracker

11. Adtomic

Adtomic helps you create effective ads that save time and maximize ROI.

12. Listing Analyzer

Amazon’s product listing algorithm changes frequently, so sellers need to update their listings to stay competitive continuously. Helium 10’s Listing Analyzer tool enables comparing your product listing against top-ranking competitors to identify areas for optimization.

You first enter your product’s ASIN and up to 10 competitor ASINs to use it. Listing Analyzer then analyzes factors like title length, number of reviews, images, description length, and more.

Listing Analyzer

The results highlight where your listing falls short against competitors across those key elements. For example, competitors may have longer descriptions, more images, or a higher review count.

Using these insights, you can update your listing and improve it where the tool identifies deficiencies compared to top performers in your niche. This helps adapt your content to align with Amazon’s latest algorithm standards.

Freedom Ticket Training By Helium 10

Helium 10 has joined hands with Freedom Ticket to provide you with the best Amazon seller training. Freedom Ticket is hands-on training on how to sell on Amazon. It is straightforward and includes the most up-to-date information.

With 8 weeks of training, Freedom Ticket comprises 60+ videos, actual data and walkthroughs, review slides and written notes, and handouts on sourcing, accounting, and mistakes to avoid. The actual price of this training alone is $997.

Freedom Ticket Training By Helium 10

But, since Helium 10 has collaborated with Freedom Ticket on buying Helium 10’s Diamond, Platinum, or Elite plan, you receive this training along with other tools of Helium 10 at one price. This deal makes Helium 10 a complete solution for Amazon sellers.

Helium 10 Pricing Plans

There are three plans available on Helium 10, and we have explained them in brief below:

Helium 10 Pricing Options
PlansMonthly PricingYearly PricingFeatures
Starter$39/month$348/yearXray and Limited use to almost all the tools
Platinum$99/month$948/yearAccess to all the tools except for a few advanced tools
Diamond$279/month$2748/yearUnlimited access to most of the tools, along with access to advanced tools

It also offers a few add-ons that give you additional features to use. Here, we have explained those add-ons in brief:

1. Adtomic ($199/month) – AI-powered tool that lets you manage, create, and optimize your ad campaigns with ease.

2. Market Tracker 360 ($500/month) – Track multiple markets at once and get accurate insights that will help you grow your business and stay one step ahead of your competition.

3. Elite ($399/month) – Exclusive training that is reserved for top-tier sellers who are looking to scale fast.

We also have an exclusive discount on the regular plans of Helium 10, which you can check out from here.

Refund Policy:

Just when you thought Helium 10 couldn’t possibly get better. Helium 10 has a 30-day money-back guarantee on all of its plans, along with discounts and dozens of free services. You can request your money back from them within 30 days of buying a plan.

Here are the steps to request a refund.

  • Go to the Helium 10 support page by clicking on this link.
  • Enter the details about your request and attach the necessary files as proof of your purchase.
  • Click on “Submit” when done.

You have successfully requested a refund.

Helium 10 Support & Resources

Helium 10 users remain backed with a customer support feature 24 x 7 nights. The customer support team can help the users anytime and solve your queries. In addition to this feature, Helium 10 offers its massive library, including the Freedom Ticket Course. This allows the new users to know about Helium 10 and how to use it.

Helium 10 also provides other resources such as podcasts, webinars, Freedom Ticket Xtra, Academy, PPC Courses, etc. These are available to the users for free, and all you have to do is explore the library of Helium 10. It covers in-depth information and allows the users to access the tool quickly.

Helium 10 Mobile App:

Now with the Helium 10 mobile app, you will always stay in your business, which means you can take care of your business anytime, anywhere. You will instantly get critical sales data and alerts when you want it most with the same analytics and notification tool displayed on your mobile device.

Helium 10 Mobile App

You will also get a push notification on any suspicious activities on your Helium 10 account, such as fraudulent product sales and listing changes. In addition, you will get notified on the mobile interface display in an easy-to-read list.

Helium 10: Is It Better Than Its Competitors?

There are many competitors of Helium 10 in the market. The most popular ones are Jungle Scout, Viral Launch, and AMZscout. Comparing Helium 10 with a few of its biggest competitors, we found that none provides as many user advantages as Helium 10.

Helium 10 has all the handy tools required to sell on Amazon and valuable training. Helium 10 free resources are more in quantity than other products, and the duration of the money-back guarantee offer is also longer.

The brand’s only setback may be its prices. All three competitors had much more affordable plans than Helium 10. Other than that, Helium 10 is a pretty good choice.

Helium 10 Vs. Jungle Scout: A quick comparison

Both these tools, Helium 10 and Jungle Scout, offer robust features. Here we have compared Helium 10 vs. Jungle Scout to clear your doubts.

Helium 10 is a more valuable and comprehensive tool than its competitors. If you want to scale your amazon FBA business, you can’t ignore Helium 10. At the same time, it is simple to use with excellent product research capabilities.

Here, we have a comparison chart between Helium 10 and Jungle Scout. So let’s have a look.

FeaturesHelium 10 Jungle Scout
Product Research
Keyword Rank Tracker
Sales & Profit Tracking
Product Tracking
Keyword Research
Opportunity Finder
Request Review in One Click
Inventory Manager
PPC Automation Tool
Mobile App
Comparison Table

Helium 10: Is It Worth The Money?

It’s no secret that Helium 10 is a bit expensive, especially for people who have just started their business. People like to invest only their profit. However, Helium 10 excellent competitor analysis, ad launches, and keyword tracker tools can’t be neglected.

Helium 10 can boost your business if its tools are used wisely. For that, they even provide $997 worth of training. Now that’s an attractive deal. With tools to monitor your competitors and effective ad launches to lure in customers, Helium 10 is a pretty great product.

So do we recommend Helium 10? Yes. We think it’s worth one try. If you are skeptical about spending so much money on an unknown service, try their free tools first. Even if you buy their plans, you can request your money back.

Related Read:

Quick Verdict: Is Helium 10 The Best Amazon Tool In 2024?

It’s the era of competition. You might think your business idea is new and unique, only to find a hundred others with the same plan. It’s bound to happen, and everyone wants to earn more money than others. So competing with millions of other businesses without proper tools is nearly impossible.

Helium 10 is a powerful keyword research tool that can be used to improve Amazon’s business. The features offered by Helium 10 include search volume data for every keyword and competitor metrics to give an insight into the performance of products in the Amazon marketplace.

It also offers additional tools such as an FBA calculator, product tracker, and listing optimizer to help maximize profitability. Helium 10 has become a favorite of many Amazon entrepreneurs, who rely on its data for success in their business ventures. Helium 10 is an invaluable resource for anyone looking to make money on Amazon.

Frequently Asked Questions:

Which is better – Helium 10 or Jungle Scout?

Helium 10 and Jungle Scout have good features and give accurate results, but Helium 10 offers many more free services in its trial than Jungle Scout.

Can I use Helium 10 for free?

Yes. You can use Helium 10 for free for a limited period. Helium 10 offers over 15 of its tools for free for non-subscribers.

What is Helium 10 freedom ticket?

The Helium 10 Freedom Ticket is a training session for Amazon sellers. It is step-by-step training for new sellers to boost their online business, learn new skills, and optimize Helium 10 resources.

How can Helium 10 help me sell my products on Amazon?

Helium 10 tools have been designed to help you monitor your competitors and profits, reach potential customers, create successful ads, etc. All these features can help you sell more products on Amazon.

How accurate is Helium 10?

No tool will give you 100% accuracy. That being said, Helium 10 is accurate and shows useful estimations. Compared to other products, the difference between the accuracy is often negligible, and both estimates are helpful for a business.

Is Helium 10 Premium Worth It?

Helium 10 is a premium software suite that can help e-commerce sellers increase their sales and profits. It includes tools for keyword research, product listing optimization, competitor analysis, and more. Overall, Helium 10 is a great option for those who are serious about succeeding in eCommerce.

The features it offers are comprehensive, and the pricing plans are reasonable. With Helium 10, you can access powerful tools that help you get ahead of the competition, optimize your listings, and increase your sales. The time saved by utilizing these tools is well worth the investment in

How can I upgrade my plan?

You must visit the Helium 10 pricing section to upgrade your plan and select the desired one. For any help, you can also contact them at support@helium10.com.

How many users can I add to my account?

The Free and Platinum are only for single users, and on the Diamond plan, you can add three users, but on the Elite plan, you can add up to 5.

Can Helium 10 help me protect my inventory?

Yes, Helium 10 can help you protect your inventory. It offers a suite of powerful tools designed to help you optimize and protect your Amazon business. With the help of their software, you can monitor your inventory levels, track prices for competitive products, automate repricing strategies, and more. This ensures that your stock remains secure and that you can respond quickly to changes in demand or pricing.

Additionally, AI-powered alerts can notify you when something is amiss with your inventory so that you can take preventive action before it becomes an issue. Finally, the platform provides detailed reports on how well your store performs so that you can adjust strategies as needed and ensure that everything runs smoothly. With the Helium 10 suite of features, you can rest assured that your inventory is safe and secure.

Helium 10 Chrome Extension – What Does It Do?

The Helium 10 Chrome Extension is a handy tool for Amazon sellers. It lets you quickly and easily access important data about your products and listings, including sales rank history, competitive pricing analysis, keyword performance metrics, and more. With its intuitive user interface, the extension makes it easy to stay on top of the competition and maximize your profits. Additionally, you can use the extension to monitor product reviews and customer feedback in order.

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