How To Use Helium 10 To Sell On Amazon (2025 Guide)

Selling on Amazon can be challenging, and I am sure you are eyeing Helium 10 to help you sell more efficiently.

With so many features, Helium 10 can feel overwhelming at first. That’s why this guide will walk you through all the essentials, step by step.

To get started, first, create a free Helium 10 account and install the Chrome Extension. This will unlock the core tools.

For a deeper understanding, check out the free tutorial, visit the Help Center, and complete the Freedom Ticket Course. These Helium 10 resources will help you maximize Helium 10’s potential.

For those in a hurry, continue reading this guide, which will be equally effective yet save you some time. Let’s begin.

Overview: How To Use Helium 10 To Sell On Amazon

Helium 10 is a powerful tool that you can use to discover high-demand and low-competition products in the market. But how exactly? 

Well, here is a quick version of the most popular Helium 10 tools and how to use them:

• Black Box: It helps you discover high-demand and low-competition products.
• X-Ray: Helps you view the sales volume, revenue estimates, BSR, and reviews directly on the Amazon product pages via its extension.
• Trendster: It helps you find products that sell year-round & helps you determine the seasonality.
• Cerebro: With Cerebro, see which keywords your competitors rank for and change your product pages accordingly.
• Magnet: Suggests you high-search volume keywords that are relevant to your product.
• Adtomic: Adtomic helps you simplify Amazon PPC campaigns with AI-driven automation & insights.

Prerequisites To Know Before Starting To Sell On Amazon

Before you jump into selling on Amazon, here are a few basics you should know:

• Amazon Seller Account: Sign up for a Seller Central account. Choose between an Individual or Professional plan.
• Product Research: Find profitable products with low competition using tools like Helium 10.
• Understanding Fees: Amazon charges referral fees, FBA fees, and storage costs and factoring these into pricing.
• Listing Optimization: Good product images, clear descriptions, and keywords matter for ranking.
• Fulfillment Method: Decide between Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM).
• Legal & Tax Setup: Ensure you have the necessary business registrations and understand tax obligations.

Where Do I Begin With Helium 10?

To start using Helium 10, follow these basic steps:

1. Sign Up for an Account

Head over to Helium 10’s website and create an account. You’ll need to enter your email and set a password to get started.

2. Choose Between a Free Trial or a Paid Plan

If you’re new to Helium 10, start with the free trial. It gives you limited access to tools like Cerebro, Magnet, and Index Checker.

Want full access? Check out Helium 10’s pricing plans. Paid plans come with higher usage limits and advanced features.

3. Save Money with an Annual Discount

Helium 10 offers annual discounts, making long-term plans more cost-effective. 

If you can afford it, I would highly recommend that you choose one of the annual plans and save up to 25% per month.

How to Use Helium 10 For Product Research?

Helium 10 offers multiple tools to help sellers find profitable products. The key ones include:

X-ray 

X-ray helps you analyze sales data, trends, and competition directly on Amazon.

How To Use Xray For Product Research?

Install and log in to the Helium 10 Chrome Extension and go to an Amazon product page. X-ray is a part of the Helium 10 Chrome extension.

Click the Xray icon to see an overlay with sales volume, revenue estimates, BSR, and reviews. 

Use this data to validate product potential and spot trends before making sourcing decisions.

Black Box 

With Black Box, which also happens to be one of the earliest Helium 10 tools, you can discover high-demand, low-competition products using advanced filters.

How to Use Black Box for Product Research?

Set up filters like price range, review count, and keyword search volume to refine product ideas. Black Box will then do the heavy lifting of searching the entire Amazon database to match your filters.

Use advanced options like shipping time and sales trends to narrow your search. Black Box helps identify untapped, profitable niches with low competition. The core Black Box metrics include:

• Number of reviews
• Star ratings
• Monthly Revenue
• Price

Trendster

With Trendster, you can check seasonality and sales trends to avoid short-lived fads and find products that are in demand year-round.

How to Use Trendster for Product Research?

You can enter up to 4 ASINs to simultaneously compare their seasonality and sales patterns of the products that you are researching. 

The tool generates a Helium 10 sales graph alongside Google Trends data. This helps determine whether a product has steady demand or is a temporary trend. 

The tool allows you to view things on different time scales like 24 hours, 7 days, 30 days, 90 days, 1 year, and up to all time.

Ideally, you are looking for a stable, even line unless you are targeting seasonal products.

How To Use The Helium 10 Chrome Extension To Find Products?

The Helium 10 Chrome Extension is a must-have tool for Amazon product research. It helps you analyze market demand, competition, profitability, and customer feedback, all while browsing Amazon listings.

1. Use X-Ray To Analyze Market Demand

To use X-Ray, open an Amazon search results page and activate X-Ray. You can now instantly view key data like revenue, average price, review count, and keyword search volume.

You can also check sales trends using built-in charts to ensure steady demand. Filter results to exclude sponsored listings or specific criteria. This is how the filters look:

2. Calculate Profitability Before You Invest

Profitability Calculator can help you to estimate potential profit margins. You can get insights on selling price, product size, shipping fees, and Amazon referral costs.

You can also add custom costs like packaging or additional expenses to see the full picture.

3. Gain an Edge With Review Insights

With review insights, you can download and analyze customer reviews, especially negative ones.

This can help you identify common complaints and gaps in existing products, which you can use to improve your products.

The Helium 10 Chrome Extension makes product research faster and smarter. 

Once you’ve found a winning product, validating your idea and planning a strong launch strategy is the next step.

How To Do Keyword Research With Helium 10?

Keyword research is the backbone of selling on Amazon. It helps your product rank higher in search results and attracts the right customers. 

Helium 10 offers powerful tools to make this process easier. Here are the key tools you’ll need to find profitable keywords:

1. Cerebro

Cerebro is a reverse ASIN lookup, sometimes also known as the reverse product lookup. It can help you see which keywords competitors rank for. It is incredibly powerful when used correctly.

How to Use Cerebro for Keyword Research

You can enter up to 10 ASINs to analyze competitor rankings. You can also apply filters to refine keyword selection (e.g., set a minimum word count for long-tail keywords).

With Cerebro, you can see search volume, competing products, keyword distribution, Cerebro IQ Score, CPR, and title density. 

Once you have a list of keywords, export the list as a CSV or XLSX file or send it to Frankenstein for further optimization.

2. Magnet

Magnet helps you generate a list of high-search-volume keywords that are relevant to your product.

How to Use Magnet for Keyword Research

You can start by entering a primary/seed keyword that best describes your product. 

Choose your marketplace and generate keyword suggestions. The tool will now extract the keywords from its massive database.

With Magnet, you will see metrics like the Magnet IQ Score, Sponsored ASINs, Competing Products, search volume, and more.

Sort by search volume to prioritize the most valuable keywords. Filtering the keywords is the key, just like we saw in Cerebro. This will help you find exactly what you are looking for.

3. Misspellinator

This tool helps you to identify commonly misspelled words that some shoppers use and keywords that Amazon does not autocorrect.

How to Use Misspellinator for Keyword Research

Launch the tool and input your target keywords in the box on the left. Ensure that the words in the right-hand side box are selected before you search.

Once you get the results, focus on the words that Amazon does not autocorrect. With Misspellinator, you can strategically use relevant misspellings to capture extra traffic.

You can create an optimized product listing and PPC campaign to boost visibility and sales by leveraging these keyword research tools.

How To Use Helium 10 For Listing Optimization?

Listing optimization is crucial for standing out on Amazon. With Helium 10’s tools, you can fine-tune your product listings, boost visibility, and enhance performance to drive more sales and attract customers.

Let’s explore each of the Helium 10 listing optimization tools individually below:

Frankenstein

Frankenstein helps clean up your keyword list by removing duplicates and organizing them for better ranking. 

You can export keywords from Magnet or Cerebro, paste them into Frankenstein, and process the list. 

This ensures you have only unique and relevant keywords ready for your listing.

Listing Builder

Here, you can sync your existing product listings or start fresh with Listing Builder. 

If you add keywords from Frankenstein, the tool will track which ones you’ve used in your title, bullet points, and description. 

This way, you maximize keyword coverage while keeping your listing readable.

Scribbles

Scribbles make sure you don’t miss essential keywords in your listing. 

Once you have your keyword list, enter your title, bullet points, and description while the tool tracks word usage. 

You can also set character limits to ensure your content is well-structured and optimized.

Index Checker

Want to know if your product is indexed for specific keywords? Enter your ASIN and keywords into Index Checker to see if Amazon recognizes them. 

This tool helps you identify indexing issues before launching ads or running promotions.

Listing Analyzer

Listing Analyzer evaluates your product listing’s SEO performance. 

To start using it, enter your main ASIN and 10 other competitor ASINs, and the tool will score your listing based on title length, keyword usage, image quality, and other factors. 

You can use these insights to improve your listing and outshine competitors.

Audience

Audience is one of the newer tools in the Helium 10 suit. It lets you A/B test different elements of your listing before going live. 

You can use its Poll Builder to get real-time feedback from Amazon shoppers on your main image, title, or other aspects. This would previously take weeks!

With Audience, you can make data-driven decisions that lead to higher conversions and better sales.

How to Use Helium 10 Marketing Tools?

Helium 10’s marketing tools help you boost visibility and increase conversions on Amazon. Here’s how you can use them effectively:

1. Adtomic

Adtomic simplifies Amazon PPC campaigns with AI-driven automation. You can set up new campaigns from scratch, track performance, and optimize bids, all from one dashboard. 

It also helps you use automated rules to remove irrelevant keywords and avoid wasted ad spend, which equals more savings!

Remember that Adtomic is available on the Diamond and Elite plans, with a 2% fee beyond $20,000 in ad spend.

2. Portals

Portals let you create product inserts, QR codes, and landing pages to drive external traffic and collect customer data. 

Here, you can choose from three kinds of templates: warranty activation, social media growth, or coupon claims. 

The tool guides you through designing inserts, generating QR codes, and linking them to customized landing pages, all without needing a separate website.

3. Follow-Up

This tool automates email sequences to engage customers after a sale. To use this tool, connect your Amazon Seller Central account to your Helium 10 account.

Follow-up is ideal for requesting reviews and gathering feedback. However, email limits depend on your plan, which is 5,000 per month on Platinum and 15,000 on Diamond.

Using these Marketing tools effectively can enhance your marketing strategy and maximize sales. 

Helium 10 Operations Tools

Helium 10’s Operations tools help Amazon sellers manage inventory, track sales, automate tasks, and optimize workflow for smoother business operations.

1. How To View Profits In Helium 10?

Helium 10’s Profits tool helps you track your Amazon business performance by showing real-time metrics like gross sales, expenses, and profits.

To access it, connect your Seller Central account to Helium 10. Once linked, your dashboard will display sales data for your entire account or specific products.

Use the interactive graphs to track trends over time and identify patterns in your sales and profit margins.

2. How To Manage Inventory Levels With Helium 10?

Managing Amazon’s inventory can be challenging, but Helium 10’s Inventory Management tool makes it easier. 

Here’s how you can stay on top of your stock levels:

• Connect Your Amazon Seller Account: Sync your Amazon data with Helium 10 to track your real-time inventory.
• Monitor Restock Suggestions: Get automatic recommendations on when & how much to restock.
• Prevent Overstocking or Stockouts: Keep the right amount of inventory to avoid losing sales or paying excess storage fees.
• Manage Supplier Orders: Use the ‘Suppliers’ page to track orders and shipments directly from Helium 10.
• Utilize Dashboard Insights: Explore different sections to gain complete control over your inventory flow.

For more information, refer to this Helium 10 Inventory Management video guide.

How to Protect Your Products With Helium 10?

Amazon is a highly competitive marketplace, and some sellers may try to manipulate or hijack your listings. 

Helium 10 provides two essential tools to safeguard your products and sales: Inventory Protector and Alerts.

1. How To Use Inventory Protector?

You can start using the tool by selecting a maximum order quantity per customer to prevent bulk buying with discount coupons. For example, if you set it to 3, a customer can buy only 3 units at a time.

You can conveniently apply this setting to multiple products at once from the dashboard. This is crucial when running promotions or using discount codes.

2. How to Use Alerts?

Go to the Alerts dashboard and find the products you want to monitor. Here, use the On/Off toggle to enable monitoring for a product.

You can readily search for specific products using the search bar. See the number of used and available monitoring slots based on your plan:

• Starter: 2 ASINs
• Platinum: 100 ASINs
• Diamond: 300 ASINs

You can protect your business from malicious intents with the inventory protector and alerts.

What’s New With Helium 10?

Helium 10 has rolled out updates to improve user experience and add powerful tools for sellers.

Dashboard Updates: 

The toolbars have been reorganized for better navigation. “My List” is now at the bottom left, while Profits, Follow-Up, and Freedom Ticket have moved to the top. 

Additionally, users can now change the price of their products right from the Helium 10 dashboard without going to Amazon Seller Central.

New Features:

• AI-powered image generation: You can create images for your listings and Amazon posts.
• Product Launchpad: You can now use AI to plan and validate product ideas.
• Automated Review Requests: Sends review requests to buyers automatically.
• Amazon Ads Automation: Streamlines ad creation and management.

These updates make it easier to scale your Amazon business with data-driven decisions.

Helium 10 Learning Resources

The best way to learn Helium 10 is through its own training resources. Whether you’re a beginner or an experienced seller, these guides will help you master the tools and strategies to grow your Amazon business.

Helium 10 Pro Training Videos

Helium 10 provides step-by-step training videos for each tool. These videos mainly feature Chief Brand Evangelist and Director of Training Bradley Sutton. However, sometimes, some other members pitch in, too.

Check the Help Center by clicking the question mark icon in the header menu for more tutorials.

Helium 10 Freedom Ticket

If you’re new to Amazon FBA, the Freedom Ticket Course is a great place to start. Taught by industry expert Kevin King, this 8-week course covers everything from product research to scaling your business.

The first two weeks are free, but you’ll need at least a Starter Plan to access the full course.

These resources make it easier to get started and maximize Helium 10’s potential for your Amazon business.

How To Access The Helium 10 Customer Support?

Need help with Helium 10? Here’s how you can reach their support team:

You can contact Helium 10 support by emailing their official support page. You can also fill out the support form on their website with your query, and the team will reply.

Log into your account to access 24/7 live chat. A chatbot can provide instant answers, or you can click “Chat with Agent” for real-time support. 

Here, you can browse through detailed FAQs, step-by-step guides, and video tutorials to find quick solutions.

Helium 10 User Reviews?

Let’s look at what other Helium 10 users have to say about the tool:

The Reddit user r/everythingsgoingup says that Helium 10 is worth it and lists all the tools he thinks make it worth it. See the full review below.

Another Reddit user, r/Helium10Bradley, says that the tool is safe to use, a verified partner of the Amazon Seller App. In the review below, he talks about how the tool has helped him over the years:

A G2 reviewer, Mohit G, says that he likes Helium 10, but it can be a little pricey for the newer sellers and might have a learning curve.

In my experience, the tool has also been very helpful in my Amazon seller journey. I recommend it to everybody who asks for the best Amazon product research tool.

My Experiences With Helium 10

When I started using Helium 10, I wasn’t sure how accurate its data would be. Amazon doesn’t share everything, so the tool makes its own estimates. 

However, after comparing it with other Amazon tools, mainly Jungle Scout, I saw that Helium 10 gave more reliable results in most cases.

Like any tool, it’s not perfect. Sometimes, there are small differences between its numbers and Amazon’s, but overall, it has helped me make better decisions. 

You can learn more about it in the detailed Helium 10 Vs. Jungle Scout comparison, where I compared the two platforms across different parameters.

What stands out to me is how useful it is for different types of sellers. Whether you’re just starting, running an agency, or even selling on Walmart, Helium 10 has features that fit your needs. 

With over 2 million users, it’s clear that many sellers find it helpful and reliable for their daily Amazon FBA needs.

Helium 10 Pricing 

Helium 10 has a free forever plan, which is best for beginners.

However, some tools come with restrictions, and to unlock the desired features, you have to switch to a relevant plan.

Plans include:

Helium 10 Plans	Monthly Pricing	Annual Pricing	Suitable for
Starter	$39/month	$29/month	Sellers just starting out
Diamond	$99/month	$79/month	Does not give access to Adtomic
Platinum	$279/month	$229/month	Growing sellers requiring PPC automation tools like Adtomic

You can save up to 25% more monthly when you switch to the annual plan.

For refunds, you can contact the Helium 10 customer support.

Conclusion: Helium 10 Offers Various Features To Help You Sell on Amazon Better

Helium 10 gives Amazon sellers the tools they need to find products, optimize listings, and grow their business.

Plans start at $39/month, and there’s a free version if you want to explore before committing.

The features are designed to save time and take the guesswork out of selling. Higher plans include expert-led training sessions to help sellers improve their strategies.

If you’re just getting started, the Helium 10 Academy offers step-by-step video lessons and the Freedom Ticket Course, which will help you familiarize yourself with the tool.

Thinking about selling on Amazon? Helium 10 makes the process easier and more structured.

FAQs