How To Connect Helium 10 To Amazon in 2025 (Guide)

Learning how to connect Helium 10 to Amazon is essential for sellers who want to leverage powerful analytics and optimization tools. 

As an experienced Amazon seller, I’ve found that properly integrating these platforms significantly improves product research, keyword optimization, and inventory management. 

In this guide, I will walk you through the entire connection process, whether you’re new to selling or looking to enhance your existing business operations. Let us get started!

Prerequisites For Connecting Helium 10 To Amazon

Before starting the connection process, ensure you have:

1. Helium 10 account and login credentials.
2. Amazon Seller Central account.
3. Browser with Helium 10 extension installed.
4. A stable internet connection and an updated browser are essential for smooth integration.

Verifying Your Connection

After connecting Helium 10 to your Amazon account, verify the integration by checking tools like Profits or Inventory Manager. If data is missing, refresh the page or reconnect your account. 

Ensure your Amazon seller account has the right permissions, and note that the initial sync may take up to 24 hours. Finally, Helium 10 data was compared with Seller Central to confirm accuracy.

Using Helium 10 With Your Amazon Account

Now that you’re connected, here’s what you can do:

Use these key tools available. Cerebro and Magnet help identify high-performing keywords. Use Scribbles to ensure you include all important terms in your listings:

• Cerebro: Reverse ASIN lookup for keyword research
  
• Magnet: Advanced keyword research
  
• Scribbles: Listing optimization
  
• Profits: Sales and performance tracking

With Black Box, search for profitable product opportunities based on criteria like sales volume, competition, and reviews. I discovered one of my best-selling products using these filters.

You can also track stock levels, forecast demand, and manage reorders through Helium 10’s inventory tools.

Region-Specific Setup Instructions

The setup process varies slightly by region. When connecting to Amazon India, select the “India” marketplace during integration. Some features have market-specific optimizations for Indian sellers.

Each marketplace requires a separate authorization. For European marketplaces, you’ll need to connect each country individually.

Additionally, Keyword research tools are tailored to each marketplace, with language-specific functions for international markets.

Step-By-Step How To Connect Helium 10 To Amazon Seller Account

Setting up your Helium 10 account is easy. 

The trick is that before connecting to Amazon, you need a properly configured Helium 10 account. If you have not done that, scroll to the sections below where I discuss how to set up your account.

If you already have your Helium 10 account set up, simply follow these steps:

Step 1: Creating and verifying your account 

Visit the Helium 10 website and click “Sign Up.” Enter your email address and create a password. I recommend using a business email address for better organization.

Step 2: Helium 10 code verification process 

After registration, you’ll receive a verification code via email. Enter this code on the verification page to activate your account. 

Note: I once had an issue where the code didn’t arrive—checking my spam folder solved the problem.

Step 3: Navigating the Helium 10 dashboard 

After verification, you’ll access the Helium 10 dashboard. Familiarize yourself with the interface—the navigation menu on the left contains all the tools you’ll need.

Installing the Helium 10 Chrome Extension

The Helium 10 Chrome extension is crucial for many features:

Step 1: Download and installation instructions 

Go to the Chrome Web Store and search for “Helium 10 extension.” Click “Add to Chrome” and follow the prompts. After installation, you’ll see the Helium 10 icon in your browser toolbar.

Step 2: Extension permissions and why they’re needed 

The extension will request permission to access Amazon data. These permissions allow the tool to analyze listings, track products, and provide competitive insights.

Step 3: Troubleshooting installation issues 

If the extension doesn’t appear, try refreshing your browser or restarting Chrome. I’ve found that temporarily disabling other Amazon-related extensions can prevent conflicts.

Connecting Your Amazon Seller Account

Now for the main process—connecting to your Amazon seller account:

Step 1: Accessing the integration settings in Helium 10 

Log in to your Helium 10 account and navigate to “Connection”.

Step 2: Choose the right connection.

Click “Connect Your Seller Account” and sign in with your Amazon Seller Central credentials when prompted. You’ll need to approve the connection request.

Step 3: Connect to the Amazon option

A pop-up will appear; pick the Amazon option, as shown below.

Step 4: Security considerations and permissions 

Helium 10 requires specific permissions to access your seller data. Review these carefully before approving. I always verify that the permission requests match what I expect from the tool.

Step 5: Verify successful connection 

After authorization, Helium 10 will display a success message. Your Amazon account should now appear in the connected accounts section of your Helium 10 dashboard.

Congratulations,  you have successfully connected the Helium 10 and Amazon account.

Setting Up MWS (Marketplace Web Service) Integration

For full functionality, you’ll need MWS integration. MWS is Amazon’s API that allows third-party applications to exchange data with Amazon. This integration enables deeper analytics and automated features.

• In Helium 10, navigate to the “Amazon Account” settings
• Click “Set up MWS Integration”
• You’ll be directed to Amazon to generate MWS credentials
• Copy the provided credentials back to Helium 10

Troubleshooting Common MWS Connection Issues 

If the connection fails, verify your seller credentials and ensure you have the correct permissions on your Amazon account. When I first set this up, I had to contact Amazon support to enable API access for my account type.

Troubleshooting Connection Issues

If you encounter problems with Helium 10, start by identifying common error messages. Here are some examples of the problems and solutions to them that can come up before or after connecting Helium 10 to Amazon:

• “Authorization Failed”: Re-authenticate your Amazon account
• “API Limit Reached”: Wait and try again later
• “Invalid MWS Token”: Regenerate your MWS credentials

If Amazon data isn’t displaying, check your connection status in settings and ensure the correct marketplace is selected. If the connection is lost, go to Settings > Amazon Account and click “Reconnect,” following the prompts to reauthorize. 

Alternatively, if issues persist, reach out to Helium 10’s help center via live chat or email support.

Advanced Integration Tips

Once you’re comfortable with the basics, go on to make advanced settings to get the full benefit:

1. Setting up automated alerts: Configure notifications for inventory levels, price changes, and keyword ranking shifts.
2. Connecting multiple Amazon seller accounts: Premium Helium 10 plans allow connecting multiple seller accounts. Switch between them using the account selector in the dashboard.
3. Data security best practices: Regularly change your passwords and review connected applications in your Amazon account settings.

Helium 10 Resources for Ongoing Support

Helium 10 offers extensive learning resources:

1. Helium 10 help center resources 

Search the knowledge base for detailed guides and troubleshooting steps.

2. Helium 10 learning hub tutorials 

Access free courses covering all aspects of Amazon selling and Helium 10 tools.

3. Community forums 

Join discussions with other sellers to share strategies and solutions.

4. Training webinars 

Attend live and recorded sessions for tool demonstrations and selling strategies. You can find most of these on their YouTube channel. 

How Much Is Helium 10 For Amazon?

Here is Helium 10 pricing at a glance: 

Helium 10 Plans	Monthly Price	Annual Price	Key Features
Free	$0	$0	Limited tool access, usage restrictions
Starter	$39/month	$29/month	Basic tools, limited usage
Platinum	$99/month	$79/month	Full access, moderate usage limits
Diamond	$99/month	–	Full access, higher usage limits
Elite	$500/month	–	All tools, maximum usage, private Facebook group, in-person workshops

There is a Helium 10 25% discount, which applies when you pay for the entire year upfront. The higher your plan tier, the more absolute dollars you save. For example, on the Platinum plan ($99/month):

• Monthly billing: $99 × 12 = $1,188/year 
• Annual billing: $891/year 
• Annual savings: $297

This Helium 10 discount coupon makes annual billing particularly attractive if you’re committed to using Helium 10 long-term and have the funds to pay upfront. 

I find that the Platinum plan offers the best value for most sellers. It includes all essential tools with sufficient usage limits for standard operations. New businesses should start with Starter, while high-volume sellers benefit from Diamond or Elite plans.

Helium 10 offers a free account for new users and a 30-day money-back guarantee. I began with the free trial to test features before committing to a paid plan, which I recommend for new users.

Conclusion: Connecting Helium 10 To Amazon Takes 5 Easy Steps

Connecting Helium 10 to Amazon empowers data-driven selling decisions. 

First, the process requires account creation, extension installation, and proper authorization through Amazon. 

With this integration, you gain influential research, optimization, and management capabilities worth the subscription cost. 

I suggest you start with the Helium 10 free trial and choose a plan that matches your business needs. Visit the Helium 10 learning hub to maximize your new tools and boost your Amazon business today.

If you are still in doubt about how to use Helium 10 to sell on Amazon, check my detailed article on the same and start minting money today!

FAQs