Jungle Scout vs Keepa (2025) — Which FBA Tool is Better?

Selling on Amazon successfully requires the right tools for your business. Jungle Scout and Keepa are two popular options that often come up in seller discussions.

These tools serve different purposes for Amazon sellers. Understanding their differences will help you make a better choice for your specific needs.

In this article, I’ll compare these tools in detail, looking at their features, costs, and overall value to help you decide which fits your business best. We’ll examine their research capabilities, tracking functions, browser extensions, and other features to give you a complete picture of what each offers.

Jungle Scout vs Keepa: A Quick Comparison

Here’s a simple overview comparing these tools:

Feature	Jungle Scout	Keepa
Primary Focus	Complete Amazon seller suite	Price and sales rank tracking
Product Tracking	Product Tracker	Price Tracker
Product Research	Opportunity Finder, Product Database	Product Finder
Chrome Extension	Yes (Requires Subscription)	Yes (Free and Paid options)
Supplier Database	Yes	No
Sales Estimates	Yes	No (only tracks sales rank)
Keyword Research	Yes	No
Free Trial	No (7-day refund policy)	Yes (Free Plan available)
Pricing	From $49/month	Free version available, paid plans from €19/month

What Is Jungle Scout?

Jungle Scout provides a comprehensive suite of tools for Amazon sellers, offering features for product research, keyword optimization, and business management.

It provides detailed sales estimates, product tracking capabilities, access to supplier information, and in-depth analytics to help sellers make informed decisions about their Amazon business.

Overall, Jungle Scout is a useful tool for all types of Amazon FBA sellers, as it offers everything you need to sell and grow on Amazon. 

What Is Keepa?

Keepa primarily focuses on tracking prices for Amazon products. It offers historical price data, sales rank information, and alerts for price changes.

Its browser extension shows price history charts directly on Amazon product pages, helping both sellers and shoppers make better decisions based on price trends over time.

Jungle Scout vs Keepa: Head-to-Head Comparison

While both tools benefit Amazon sellers, they serve different primary purposes. Jungle Scout offers a complete toolkit covering many aspects of selling on Amazon. Keepa concentrates mainly on price tracking and historical data analysis.

1. Jungle Scout’s Product Database vs Keepa’s Product Finder

Jungle Scout’s Product Database helps sellers discover potential products to sell on Amazon. Users can filter through millions of products using criteria like estimated sales, revenue, reviews, and more.

This feature helps identify profitable niches and products with high demand but low competition.

Key features of Jungle Scout’s Product Database include:

• Estimated monthly sales and revenue figures
• FBA fee calculator
• Opportunity Score
• Listing Quality Score
• Advanced filtering options

Keepa’s Product Finder is more limited in scope. It lets users search for products based on price history, sales rank, and other metrics. However, it doesn’t provide sales estimates or revenue data, which many sellers need to make informed product decisions.

Keepa’s Product Finder offers:

• Historical price data
• Sales rank history
• Amazon stock status information
• Basic filtering options

For thorough product research, Jungle Scout’s Product Database has a clear advantage. It provides more actionable insights directly relevant to sellers looking to launch new products or expand their offerings.

2. Jungle Scout’s Product Tracker vs Keepa’s Pricing Tracker

Both tools offer tracking features, but they focus on different aspects.

Jungle Scout’s Product Tracker allows sellers to monitor specific products over time, providing data on:

• Estimated daily sales
• Price changes
• Inventory levels
• Best Seller Rank (BSR) fluctuations
• Review count and rating changes

This comprehensive tracking helps sellers understand product performance trends and make better decisions about inventory and pricing strategies.

Keepa’s Pricing Tracker focuses primarily on price history and sales rank. It offers:

• Detailed price history charts
• Sales rank history
• Price drop alerts
• Stock availability tracking

While Keepa excels at providing deep historical pricing data, it lacks the sales estimates and broader performance metrics that Jungle Scout offers.

For sellers needing a complete picture of product performance beyond just price, Jungle Scout’s Product Tracker provides more comprehensive insights.

3. Jungle Scout Chrome Extension vs Keepa’s Chrome Extension

Both Jungle Scout and Keepa offer Chrome extensions that provide quick access to product data directly on Amazon pages.

Jungle Scout’s Chrome Extension features:

• Estimated monthly sales and revenue
• Opportunity Score
• FBA fee calculator
• Historical sales data
• Keyword data
• Quick view of key product metrics

Keepa’s Chrome Extension focuses on:

• Price history charts
• Sales rank history
• Price drop alerts
• Quick access to Keepa’s tracking features

Jungle Scout’s extension provides more extensive data at a glance, including sales estimates and opportunity scores, which are particularly valuable for product research. Keepa’s extension, while excellent for price tracking, doesn’t offer the same breadth of information for sellers making quick decisions about product viability.

Additional Features Offered By Jungle Scout

Jungle Scout goes beyond basic product research and tracking, offering tools designed to support various aspects of an Amazon business:

• Keyword Scout: Helps sellers find high-volume, relevant keywords for their product listings and PPC campaigns, providing search volume data, keyword difficulty scores, and suggested bids.
• Supplier Database: This offers a database of verified suppliers, helping sellers find reliable product sources. Includes supplier contact information, shipment history, and customer ratings.
• Inventory Manager: Helps track inventory levels, predict future stock needs, and manage reorder points to avoid stockouts or overstocking.
• Sales Analytics: Provides detailed sales data, profit calculations, and performance metrics to help sellers understand their business’s health.
• Listing Builder: Assists in creating optimized product listings with keyword suggestions and content recommendations.
• Review Automation: Helps manage and automate product review requests, improving the chances of gathering valuable customer feedback.
• Alerts: Allows sellers to set up customized alerts for price changes, inventory levels, and other important metrics.

These additional features make Jungle Scout a more comprehensive solution for Amazon sellers, covering various aspects of running an e-commerce business.

Jungle Scout vs Keepa: Pricing Comparison

Let’s examine the pricing structures for both tools.

Jungle Scout Pricing

Jungle Scout pricing offers three main tiers:

Plan	Monthly Price	Annual Price
Starter	$49/month	$29/month
Growth Accelerator	$79/month	$49/month
Brand Owner + CI	$149/month	$129/month

Each plan includes different tools and limitations, so it’s worth comparing Jungle Scout’s pricing options before choosing a plan.

Jungle Scout doesn’t offer a free trial, but they do have a 7-day refund policy, allowing users to try the tool risk-free.

Keepa Pricing

Keepa takes a different approach to pricing:

• Free Version: Offers basic price tracking and alerts
• Data Access Plan: €19/month or €189/year

The Data Access plan includes:

• Access to price history data
• Sales rank history
• Offer count history
• API access (limited)

Keepa’s free version provides value for casual users, but serious sellers will likely need the paid plan to access the most useful data.

Jungle Scout vs Keepa: Which Tool To Choose?

Choosing between Jungle Scout and Keepa depends on your specific needs as an Amazon seller.

Choose Jungle Scout If:

• You want a comprehensive Amazon seller toolkit covering product research, keyword optimization, and business management
• You need accurate sales estimates and revenue projections for potential products
• You want access to a supplier database and inventory management tools
• You’re willing to invest in a more robust solution to grow your Amazon business
• You need detailed keyword research tools for your listings and PPC campaigns

Choose Keepa If:

• Your main focus is tracking price history and changes for specific products
• You have a limited budget and can work with more basic data
• You’re mainly interested in historical sales rank data rather than estimated sales numbers
• You don’t need extra features like keyword research or supplier sourcing
• You’re a casual seller or shopper looking for price drop alerts and basic tracking

Related Reads:

• Jungle Scout Alternatives
• Jungle Scout Useful In Selling On Amazon

Conclusion: Jungle Scout is an all-in-one FBA Tool, While Keepa Is A Powerful Price Tracker Tool

Both Jungle Scout and Keepa provide valuable tools for Amazon sellers, but they serve different needs and seller experience levels.

Jungle Scout stands out as an all-inclusive solution for serious Amazon sellers. Its wide range of features, including sales estimates, keyword research tools, and supplier database, make it invaluable for those building and scaling an Amazon business. The higher price reflects the depth of tools available.

Keepa excels in its focused approach to price tracking and historical data. It’s perfect for sellers and shoppers who primarily need detailed price history and sales rank information. Its free version offers significant value, making it accessible to many users.

Consider your specific needs, try both tools if possible, and choose the one that best fits your Amazon selling strategy. The right tool can significantly impact your success on the platform, so invest wisely in the solution that will help you reach your Amazon business goals.