If you’ve been in the Amazon FBA game for a while, chances are you’ve come across Helium 10. It’s a powerful suite of tools designed to help sellers find profitable products, do keyword research, track trends, and manage their listings efficiently. But it’s not everyone’s cup of tea — and that’s okay.
Whether you’re feeling the pinch of Helium 10’s rising prices, overwhelmed by its feature set, or just looking for a change, you’re not alone. There are several great alternatives out there — some more affordable, others more intuitive, or better suited for specific selling strategies.
In this article, we’ll walk you through the 9 best alternatives to Helium 10 in 2025 — starting with the most popular pick, Jungle Scout. We’ll also break down their pricing, standout features, and what makes them worth considering.
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9 Best Helium 10 Alternatives In 2025
I have shortlisted 9 of Helium 10 alternatives that are capable enough to provide similar or better features at a lower price. Here’s a quick overview table:
| Alternative | Starting Price | Free Trial/Plan | Key Features |
|---|---|---|---|
| Jungle Scout | $49/month | 7-day money-back | Product research, keyword tools, supplier finder |
| Viral Launch | $69/month | 14-day free trial | Listing builder, competitor insights |
| AMZScout | $59.99/month | 7-day free trial | Chrome extension, product database |
| Sellics (Perpetua) | $695/month | Custom pricing | PPC automation, profit dashboard |
| Teikametrics | $99/month | No | AI-driven ad management |
| ZonGuru | $49/month | 7-day free trial | Listing optimization, customer engagement |
| SellerApp | $49/month | 7-day trial | PPC automation, keyword tools |
| DataHawk | Custom | Demo available | SEO tools, market analytics |
| Seller Labs | Custom | 30-day free trial | Review tracking, advertising insights |
Now, let’s go through every Helium 10 alternative and explore their features, pros & cons in more detail.
1. Jungle Scout
Jungle Scout is the top name that often comes up when discussing Helium 10 alternatives — and for good reason. It’s been around for years and is specifically designed to help Amazon sellers succeed at every stage of the journey.
The Product Database is great for spotting profitable niches, while Keyword Scout makes keyword research incredibly simple. You also get tools like the Supplier Database, Product Tracker, Sales Analytics, and Listing Builder — all packed in a user-friendly interface.
What really sets Jungle Scout apart is how intuitive it feels. If you’re just starting or prefer simplicity, Jungle Scout is a no-brainer.
Key Features:
- Product database with sales estimates
- Keyword Scout for keyword research
- Listing builder with optimization tips
- Chrome extension for on-the-go analysis
- Supplier database for sourcing insights
Pros:
- Very beginner-friendly interface
- Accurate product sales data
- Excellent customer support
- Educational content & case studies
- Great value for focused features
Cons:
- Limited ad tools
- Some tools are only on higher plans
Pricing: Starts at $49/month
Why Choose Jungle Scout Over Helium 10?
It’s more beginner-friendly and offers excellent value with focused tools that don’t overwhelm.
2. Viral Launch
Viral Launch markets itself as an all-in-one Amazon software suite with strong tools for product discovery, keyword research, listing optimization, and performance tracking.
Its standout feature is the Competitor Intelligence tool, which lets you spy on competitor products in real time — a major advantage for market positioning. The Listing Builder with A/B testing is another favorite among users who want to fine-tune their listings based on real data.
If you’re launching new products regularly or running PPC campaigns, Viral Launch provides deep insights to maximize your strategy.
Key Features:
- Product discovery with filters
- Keyword research with historical data
- Listing builder with optimization scores
- Competitor intelligence in real-time
- Market intelligence dashboard
Pros:
- Great for launching new products
- Clean and modern UI
- Offers accurate competitor insights
- A/B testing for listing tweaks
- Regular updates and improvements
Cons:
- No free trial
- Limited entry-level pricing
Pricing: Starts at $69/month
Why Choose Viral Launch Over Helium 10?
It offers better competitor tracking and listing testing options.
3. AMZScout
AMZScout is a strong option if you’re looking for a budget-friendly yet effective tool. It shines in product research, especially with its Chrome extension, which gives instant data on products, competition, and sales history while browsing Amazon.
For beginners, AMZScout is incredibly accessible. It offers tutorials, trend reports, and a supplier database, giving you everything you need to get started without breaking the bank.
It may not be as advanced as Helium 10, but if you’re on a budget and want the essentials — AMZScout delivers.
Key Features:
- Chrome extension for quick research
- Product database with niche filters
- Sales estimator by category
- Amazon FBA calculator tool
- Real-time trends and analytics
Pros:
- Budget-friendly for beginners
- Easy-to-use Chrome tools
- Great for spotting early trends
- Responsive support team
- Provides training and tutorials
Cons:
- Fewer features than premium tools
- The interface feels outdated in parts
Pricing: Starts at $59.99/month
Why Choose AMZScout Over Helium 10?
Lower pricing and a smoother learning curve for beginners.
4. Sellics (Now Part Of Perpetua)
Sellics — now part of Perpetua — focuses heavily on ad automation, PPC performance, and profit analytics. It’s best suited for medium to large-scale Amazon businesses looking to scale with data-backed ad strategies.
The Profit Dashboard is one of the most praised features, giving real-time insights into your margins and costs. If PPC is your main growth lever, Sellics offers campaign automation and A/B testing that can give you a serious edge.
Key Features:
- AI-based PPC campaign optimization
- Profit dashboard with cost tracking
- Performance alerts and automation
- Keyword ranking monitor
- Inventory and review tracking
Pros:
- Robust for advertising and profit tracking
- Scalable for larger sellers
- Strong support and onboarding
- Real-time ad data insights
- Customizable dashboards
Cons:
- Not ideal for small businesses
- The price point is high for new sellers
Pricing: Starts at $695/month
Why Choose Sellics Over Helium 10?
It’s ideal for sellers heavily focused on advertising and profitability.
5. Teikametrics
Teikametrics brings AI into the mix, helping sellers make smarter advertising decisions. It automatically adjusts your ad bids based on performance trends, search volume, and seasonality — saving time and improving ROI.
While it doesn’t offer product research like Helium 10, it excels at ad optimization and inventory forecasting. If you’re already confident in your product lineup and want to get better results from your ads, Teikametrics is a solid pick.
Key Features:
- AI-powered ad optimization engine
- Bid automation based on performance
- Sales forecasting and reporting tools
- Multi-channel ad tracking
- Performance monitoring dashboards
Pros:
- Improves ad ROI with automation
- Excellent data accuracy
- Focused exclusively on advertising
- Suits growing or advanced sellers
- Insightful reporting and forecasts
Cons:
- Lacks product research features
- Can be expensive for new sellers
Pricing: Starts at $99/month
Why Choose Teikametrics Over Helium 10?
It specializes in AI-powered ad automation for better ROAS.
6. ZonGuru
ZonGuru is another all-in-one platform with a nice blend of tools, especially for those who want help with listing optimization and customer messaging. Its Niche Finder and Love-Hate tool (which analyzes reviews) are particularly useful for product research and refinement.
ZonGuru also integrates customer engagement tools, allowing you to send follow-up emails or manage reviews effectively — something Helium 10 doesn’t emphasize as much.
Key Features:
- Niche Finder for product ideas
- Keyword tracking and research tools
- Review automation and monitoring
- Listing optimization with real data
- Business metrics and customer analytics
Pros:
- Clean, user-friendly dashboard
- Excellent listing and niche tools
- Great balance of tools for sellers
- Strong customer engagement features
- Useful training materials included
Cons:
- Limited integrations
- Slightly smaller data set than top tools
Pricing: Starts at $49/month
Why Choose ZonGuru Over Helium 10?
Great for enhancing listings and managing customer feedback.
7. SellerApp
SellerApp is known for combining data intelligence with automation. It’s a reliable tool for keyword research, competitor tracking, and managing PPC campaigns.
One of its strengths lies in its data visualization tools — graphs, dashboards, and alerts that help sellers make data-backed decisions fast. It also supports bulk editing of listings and campaigns, making it a favorite among experienced sellers managing large catalogs.
Key Features:
- PPC automation and campaign tools
- Keyword tracking and discovery engine
- Chrome extension for quick analysis
- Competitor tracking and insights
- Sales dashboard with product trends
Pros:
- Smart automation for ads and keywords
- Affordable and scalable plans
- Interactive graphs and reports
- Easy to manage multiple SKUs
- Regular feature updates
Cons:
- UI can feel cluttered at times
- Limited product research depth
Pricing: Starts at $99/month
Why Choose SellerApp Over Helium 10?
Strong automation tools and clean data dashboards for scaling
8. DataHawk
DataHawk is more analytics-focused. Instead of throwing dozens of tools at you, it narrows in on what matters: performance metrics, SEO tracking, and competitive benchmarking.
The platform is clean and customizable, making it great for agencies or advanced sellers who need reporting and trend analysis more than daily product research.
Key Features:
- SEO tracker for Amazon keywords
- Marketplace and category analytics
- Revenue tracking and reporting tools
- Alerts for performance changes
- Customizable reporting dashboards
Pros:
- Excellent for agencies and pros
- Clean data-driven interface
- Strong Amazon SEO insights
- Scalable for large operations
- Helps spot long-term trends
Cons:
- Lacks in-depth product research
- No free plan, the demo only
Pricing: Custom pricing (based on needs)
Why Choose DataHawk Over Helium 10?
Perfect for data lovers who need deeper insights over features.
9. Seller Labs
Seller Labs is ideal for sellers who value brand reputation and want to improve their listings based on real customer feedback. It’s not as feature-packed as Helium 10, but it offers solid tools for PPC management, keyword research, and review tracking.
What makes it stand out is the Focus dashboard — helping you prioritize tasks that impact your brand’s visibility and customer experience.
Key Features:
- Review tracking and reputation tools
- Keyword research and PPC insights
- Campaign automation for ads
- Listing optimization with alerts
- Dashboard for business health metrics
Pros:
- Built for brand and reputation control
- Helpful for review and feedback tracking
- Great customer support
- Strong community and tutorials
- Affordable for small sellers
Cons:
- Fewer tools for deep product research
- Interface could use modernization
Pricing: Custom
Why Choose Seller Labs Over Helium 10?
It’s perfect for sellers focused on branding and review monitoring.
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Conclusion: Jungle Scout Is t=The Best Helium 10 Alternative
Choosing an alternative to Helium 10 really comes down to your business goals, budget, and comfort level with complex tools. If you’re after an easier learning curve and want reliable tools without the clutter, Jungle Scout is the go-to. For ad-driven sellers looking for deep PPC optimization, Teikametrics or Sellics might be a better match. Meanwhile, budget-conscious beginners can turn to AMZScout for solid essentials.
Whatever your stage or strategy, there’s a Helium 10 alternative out there ready to help you grow smarter on Amazon.
I’m a professor, serial entrepreneur and e-commerce expert with a passion for creating successful online business models. After achieving huge success in the Amazon FBA business, I decided to make it my mission to help my fellow sellers do the same through enjoy-aiia.com .