Semrush Review 2023 – #1 Tool for SEO Geeks

In this article, you’ll get a complete Semrush Review in detail, and it will explain each module and its functionality.

Semrush is one of the best SEO tools that help businesses and marketers increase their visibility online. It provides users with an array of features to help them optimize their SEO campaigns and rank higher in search engine result pages (SERPs).

Semrush Review - Enjoy-Aiia

With its comprehensive suite of features, semrush can help you improve your website’s performance and visibility. In this Semrush review, we’ll explore the various features included within the platform and how they can help you achieve success with your SEO campaign.

We’ll also discuss the semrush free trial and the various SERP features available on the platform. Ultimately, we’ll determine whether or not semrush is a tool worth investing in for your business. So without wasting any time, let’s start.

Semrush Review: In A Nutshell

Starting in 2008, Semrush is a one-stop digital marketing platform for website optimization. If your budget is not allowing you to hire a full-fledged SEO company to improve your website ranking, you can use Semrush and start on your own.

It’s probably one of the most used SEO tools by freelancers, small businesses, and bloggers. As of now, the platform has over 7 million active users.

Semrush Overview

The platform consists of various tools to run SEO searches, plan ad campaigns, and find suitable targets for your products. Although the company provides tools for nearly everything required to create and manage a successful website, its excellent SEO tools are what people use this platform the most for.

With Semrush, you can find valuable information such as CPC advertising costs, winning keywords for your competitors, backlink analysis, and so on.

Here are some key features of Semrush:

  • A database of billions of keywords
  • On-page and technical SEO tool helps you create an error-free, high-efficiency website.
  • Competitor analysis to monitor your performance against your rivals
  • Social media integration
  • Quality content writing facility
  • Advertising strategies and tools
  • Find the most relatable and profitable keywords to generate high organic traffic on your page.
  • Advanced link-building module

Semrush: How To Use

Semrush toolkit provides you with all the necessary tools which you will need in your website building. The program consists of competition analysis, keyword research, and many other SEO-related tools.

Semrush is a one-stop solution for your business optimization in terms of online presence and helps you rank your website higher in Google search results.

Let’s get into the details of each module and its tools:

1. Stay In Competition:

For any business, it’s essential to size up the competitors, know their strategy, and then plan a counter-strategy. Semrush’s competitor analysis provides you with everything you need to monitor your competitors. Let’s have a look:

Analyze your Competitors: Domain Overview

With a Domain overview, you can dive into any domain’s details and observe its performance. Here you can analyze every aspect of a domain name, including its online visibility, markets with a strong foothold, progress over time, and the keywords generating the most traffic.

Semrush Domain Overview

You can also compare up to 5 domains based on their search traffic, number of backlinks, and paid traffic. To narrow down your results, you can also search for specific countries.

Type a domain name, select the country you want the results and analysis for, and search.

Monitor The Traffic: Traffic Analytics

Traffic analytics is a great way to determine traffic activities in any domain. This includes traffic statistics, product and service information, and website audience activities. With traffic analytics, you can easily find what other websites users are visiting most, the source of the traffic on a particular domain, and where to put ads for your pages.

Monitor Traffic

You can also find out the most helpful pages to promote your website by putting an advertisement there. You can also find out about your competitor’s products and services through traffic analytics, earning them the highest traffic.

You can search a single domain name to find out the traffic activities or compare up to 5 domain names to find similarities and differences in traffic volume. You can also use a bulk analyzer to check up to 100 domain names. Put the domain name in the box and search.

Know Your Competitor’s Strategies: Organic Research

Organic research helps you find out the winning strategies based on the data from your competitors’ websites. If you want to promote your website on the top page of google searches, you must know what is working for your competitors.

Organic Search

In organic research, you can find all the keywords that land a user on a particular domain and the number of expected visits in a month. You can also find out the keywords bringing more traffic. In other words, this gives you an idea of the trending keywords for a particular market.

You can also find your closest competitors and your relative performance compared to them. Put the domain name in the search bar, and hit the search bar, and you are presented with a domain overview, including keyword ranking, average CPC, traffic volume, and much more.

Compare Your Keywords With Competitors: Keyword Gap

Keyword Gap allows you to compare your keywords to any 5 competitors. This module lets you quickly find your competitors’ common and unique paid, organic, or PLA keywords.

Keyword Gap

You can also find the common best-performing keyword for each of your competitors for different geo-locations. Type up to 5 domain names, choose the country and keyword type, and click the Search button.

2. Find Backlink opportunities: Backlink Gap

The backlink gap module helps you find websites that provide a different backlink to your competitors rather than you. This is a great way to place your links strategically on websites to gain maximum organic traffic.

Backlink Gap

Backlink Gap is an essential module for the Link building process. The higher the number of backlinks your website has, the more chances it has to appear higher on search results.

Enter your website address and up to 4 domain names, and click on Find prospects. And you can find backlink details for each domain, including the common domains which have backlinks to all your competitors but not to you and vice versa.

3. Know Your Keywords

With over 20 billion keywords, Semrush has one of the largest keyword collections. Your website’s online presence depends on the quality of your keywords. And Semrush keyword module provides you with every tool you need to harvest the winning keyword for your page. Let’s discuss each tool in detail:

Know Everything About Keywords: Keyword Overview

Keyword Overview gives you inside into any given keyword. You can analyze the average monthly search volume for any keyword, global search volume, and keyword trend.

Keyword Overview

The most striking feature of the Keyword module is Keyword Difficulty. Based on internal algorithms and historical data, Semrush predicts how hard or easy it will be to rank a keyword.

Not only that, you get to know numerous keyword variations associated with the one you have performed the search for, along with the volume and keyword difficulty. You get keyword questions and related keywords where you can check their keyword difficulty and volume.

To perform keyword research, enter a keyword, choose the location and click on search.

Get The Winning Keyword Suggestions: Keyword Magic Tool

Semrush’s Keyword magic tool is a great way to find the keyword ideas relevant to your website or business. A good keyword is a door to your website, and the magic tool helps you find the most search keywords.

Keyword Magic Tool

Based on your searched phrase, the tool provides you various related keyphrases, matching keywords( Exact match, phrase match, and broad match), and related keyword questions.

To perform the search, put the keyword and hit Enter. You can search for different countries by choosing from the box below the search bar. Additionally, you can filter the keywords according to volume, keyword difficulty, CPC, and much more.

Organize Your favorite Keywords: Keyword Manager

The keyword manager tool helps you collect and organize your favorite keyword across the Semrush platform.

While going through various modules, you come across several keywords which you can directly add to your list or export to other Semrush tools for more analysis.

Keyword Manager

Additionally, you can download the keyword list on your computer in XLS or CSF file formats for future reference.

You need to create a new list with your preferred name and add your desired keywords that you think might be useful in the future.

Know Your Ranking: Position Tracking

With the position tracking tool, you can monitor your website ranking against your competitors for the exact keywords you are targeting.

You can set up daily-basis tracking by providing the competitor’s domain name and the targeted keywords. In addition, the tool shows you a graph containing the daily position changes of your competitors, if any.

Moreover, you can map out the competitors who are trying to rank the same keyword as you are. You can copy their domain name, run a domain analysis, as mentioned in the competitive analysis section, and find their keywords, strategies, and other valuable insight.

Put the domain name of the competitor you want to monitor your ranking against, give the targeted keywords and click on set up tracking.

4. Link Building

A well-planned and implemented link building is crucial to your website performance across the search engines and eventually helps your website to move up the order in the search results. In addition, the Semrush Link building module provides you with all the necessary tools to create a strategic approach towards link building for your page.

Everything You Need To Know About Backlinks: Backlink Analytics

Backlink analytics features a comprehensive backlink checker tool that extracts accurate backlink data for any domain name. All you need to do is provide the domain name and click on Analyse, and you can find out the following:

Backlink Analytics
  • Authority score of the website, which gives you an idea of the overall quality and performance of the page.
  • Referring domains containing links to the given page.
  • A total number of backlinks leading to the given domain name over the past few months.
  • A total number of unique visits to the page.
  • The number of keywords that lead the users to a given page.
  • The number of outbound links, meaning the links which redirect users from a given domain to another one.

You can visit each section from the tabs to find out more details regarding the backlink data points of the given domain, including backlink details, type, link attributes (follow/nofollow), names of referring domains, and outbound domains, and the anchor texts of the backlink.

Backlink analytics helps you find the pages that refer to a domain name. You can easily spot the places your competitor is generating traffic from and plan your activities accordingly.

Track Your Backlinks: Backlink Audit

Backlink Auditing lets you monitor the backlinks of a domain based on their quality, reliability, and working status.

Backlink Audit

The audit tool smartly filters the toxic backlinks from the good ones by giving every backlink a toxicity score. It also features an automated cleanup process that warns you about broken links, which might hurt your website ranking. Not only that, but you can contact the domain owners right from Semrush and create a link removal request. The tool will provide you with the contact information of website owners (email).

You can create your backlink profile within the tool and manually add healthy links. To help you better, the tool gives you regular updates regarding new, broken, and lost backlinks that you can subsequently add/remove from your backlink profile.

Create Backlinks: Link Building Tool

Link Building tool is probably the easiest way to create quality backlinks for your page. The tool helps you organize a systematic plan to create backlinks, locate the sources for new backlinks, and find the best ones for your profile.

Link Building Tool

The tool automatically extracts the contact information of the domain names you want to create backlinks at. You can use the Semrush Outreach tool to contact and send personalized business messages to the owners. You can also monitor the new backlinks, and if it gets broken, the tool sends you a warning, and you can contact the domain name owners immediately.

Enter your domain name and the keywords you want to rank your website. Next, you need to provide your competitor’s domain name to find out the prospects for your page.

5. Technical SEO 

The on-page and Technical SEO module helps you optimize your website, find and fix SEO-related errors, create quality content to compete with your rivals, and much more.

Site Audit

In the Site Audit tool, you can find various SEO and technical error on your page. When you enter the domain name, the tool provides you with a detailed list containing loading speed, content issues, meta tag errors, security lapses, and much more.

Semrush Site Audit

Enter your domain name, click on Start Audit, and you can analyze the following:

  • Crawlability: The chances of your website being indexed
  • Website performance: Loading speed and performance issues.
  • Internal link-building issues
  • Your website’s security measures
  • International SEO score, in case you are running a multilingual website.

Create SEO Friendly Content: SEO Content Template

With SEO Content Template, you can start creating SEO-friendly content for your website. Here you can target up to 10 competitors and find out their ways of using the given keywords in content, the readability score of their content, and the average length of the text they have put on their page.

Semrush SEO Content Templates

Additionally, the tool finds related words/phrases you can use to generate traffic and relevant websites where you can create backlinks. All this data is based on your top 10 competitors’ data.

Data from the SEO Content tool is vital for your content creation. You can download the SEO template to a DOC file for further analysis. Moreover, you can directly order content writing based on the template data directly from the tool.

Improve Your Website Performance: On-Page SEO Checker

On-page SEO checker is an optimization tool that analyzes your website thoroughly and gives you several improvement ideas based on your current performance against Google’s top 10 websites.

Semrush On Page SEO Checker

These ideas include:

  • Optimize your highest-ranking page to generate more traffic to your website.
  • Ideas to improve technical aspects of your website.
  • Words and phrases used by top-ranking websites.
  • Content ideas from Google’s top-performer websites.
  • Strategies that can advance your website into the SERP results.
  • The potential websites you should get inbound links from.

6. Advertising

In the Advertising module, you can find tools to plan your Google Ad campaigns, monitor your competitors’ ads, and learn their strategies to improve your advertising game.

Plan & Manage Your Ad Campaigns: PPC Advertising Toolkit

Let’s have a detailed look at Semrush’s PPC toolkit and its features:

  • Market Analysis

With the help of the PPC toolkit, you can find out your closest paid search competitors, their winning keywords along with the keyword details, and their live adverts. Furthermore, you can get an insight into their pricing strategy and the keywords which are helping their product to climb higher on the google search results.

  • Keyword Research

The PPC toolkit also helps you find the keywords used by your closest competitors. You can also perform keyword research on paid, Google shopping, and organic results. You can use the Semrush keyword research tool to learn more about each keyword, your competitors for the same keyword, search volume, keyword difficulty, and so on. Based on this data, you can determine which keyword you want to use in your ads to compete with your rivals.

  • Keyword Magic Tool

Provide a keyword, and the magic tool gives you all related keywords, key phrases based on the given keyword, keyword questions, and so on. You also get CPC data, search volume, and the top websites and their ads ranking for the keyword.

  • PPC Charts

You can compare up to 5 of your competitors and have a benchmark for your website based on the results. You can compare traffic volumes, Keywords, and CPC costs for each. All this information can be downloaded if you want to share it with your SEO team.

  • Ad tracker

With Ad tracking, you can monitor your visibility against the closest rivals in paid search, shopping ads, snippets, etc. The ad tracker helps you track new adverts, meaning you can easily track down the new competitors, and you can run their domain name through several Semrush tools to get further details about their keywords, search volume, best keywords, and so on.

7. Strengthen Your Social Media Presence

If you have a business associated with your website, Social media is a great place to start promoting your brand and products. With Semrush’s Social media module, you can plan ad campaigns on various social media profiles, including Facebook, Twitter, Instagram, and so on.

Comprehend Your Rivals

Semrush analyses your website products and suggests the most fitted social media advertise your brand. Then you can look into your rival’s social campaigns on those platforms and learn their techniques to engage people on your website. Moreover, it helps you create suitable social media content for your product niche.

Deliver the Most Alluring Content 

Social media tool allows you to add up to 5 social accounts where you want your ads to be posted. You get customized social media post ideas for your product, best-performing trends and hashtags, and the best time for posting. You can also schedule your posts in advance if you want to create a bulk posting.

Alter Your Strategies

Semrush regularly updates your social media performance and proposes the necessary changes based on it. Benchmarking your performance against your rivals and creating essential modifications to stay ahead of the competition is very easy.

Social Media Posting

As I mentioned, you can connect your brand’s social media page to Semrush and start posting directly from the Semrush Social media dashboard. You can also track your posts, audience engagement, search volumes, and every particular media page. You can now connect Facebook, Instagram, Twitter, Pinterest, and LinkedIn to Semrush.

8. Create Quality Content: Content Marketing

Semrush’s Content marketing is beneficial if you are new to the SEO business and looking for a headstart. This is what you can do to produce quality content using Semrush:

Topic research is a tool to find a keyword’s reference posts. Simply enter a keyword you want the content idea for and click on search. In a few seconds, you get several pages with content related to your keyword, their Facebook engagement details, the total number of shares, and several backlinks for the page.

Content Marketing

Additionally, you get top headings and question ideas for the keyword that you can smartly use in your website material and ads.

Semrush also offers an intelligent writing assistant that you can use to create SEO-friendly content. You get several suggestions about your content’s readability, SEO, tone, and uniqueness.

Semrush: Pricing and Offers

When deciding which Semrush plan is best for you, it’s essential to consider your budget and the goals of your website.

The Pro Plan could be a great option if you have a small budget, as it provides access to all essential SEO tools, including keyword research, competitor analysis, and rank tracking.

The Guru or Business plans may be better suited for larger businesses due to their more comprehensive features, such as brand monitoring, advanced reporting, and white-label reports.

Each plan has its benefits and limitations, so it’s crucial to analyze which will give you the most value for money before making a decision. Choosing the right Semrush plan depends on your individual needs and preferences.

Semrush comes in 3 plans.

  • Pro – $119.95/month
  • Guru – $229.95/month
  • Business – $449.95/month
Semrush Pricing Plan

Here is a detailed comparison of features and tools included in each plan:

Suitable ForSmall business and marketing beginnersMarketing agencies, small and medium businessEstablished business and big agencies
Domain and Keyword results per report 100003000050000
Product Listing Ads
Daily Keyword tracking limit50015005000
Keyword metrics monthly updates25010005000
Content marketing platform
SEO content templates8002000
Scheduled PDF Reports52050
Targets per project51540
Additional user$45/month$80/month$100/month
Pages to crawl 1000003000001000000
Historic data
Good Data integration
SEO Ideas5008002000

Pros & Cons Of Semrush:

Here in this post, we have given the pros & cons of Semrush, and let’s have a look.


  • The advanced keyword research tool is powerful enough to find the top-performing keywords.
  • Social media Tool is a great place to manage all the social media adverts from a single place.
  • Regular updates on data, backlinks, and so on.
  • Technical support via phone call, email, and chat.


  • The platform is a bit tricky to understand.
  • Provides data only for Google, meaning the strategies will work mainly on the Google search engine and not others.
  • Integration between the tools is very complex. It requires some time to learn about all the modules and their tools.

There you go. Ultimately, it comes down to your business requirement and personal preference. If you are still unsure whether to invest in this tool, you can have a 30-day free trial

Final Words: Is Semrush Right For You?

If you want to make the most of your online marketing, Semrush Features may be just what you need. It’s a potent tool that can help you find the right keywords for your SEO campaign, track competitor performance, and optimize content for better visibility on search engines.

With its comprehensive suite of features and intuitive user interface, Semrush is ideal for experienced and novice online marketers. From keyword research to backlink analysis, there’s something here to suit almost any need.

So why not give it a try? With a free trial available, you can take it for a spin before committing to anything long-term.

Frequently Asked Question:

Does Semrush offer any refund policy?

Semrush offers 7 days refund policy on all its plan. For any reason, if Semrush doesn’t satisfy your need, you can claim your full refund within 7 days of subscribing to it.

Which type of payment method does Semrush accept?

You can make payment on Semrush via Check or money order (For the U.S. only), Wire Transfer (on request), and all types of credit cards, including American Express, Discover, Visa, Union Pay, and Mastercard.

Can I be charged when I enter my credit card information?

You will be charged a very tiny amount to check the validity of your credit card, as it confirmed they would immediately refund it.

Does Semrush offer any free trial?

Semrush offers 7 days of free trial for all its subscribers.

How reliable is Semrush?

Semrush is a reliable tool for online marketing, providing powerful insights and detailed reports on website performance. It tracks keyword rankings, backlinks, organic traffic, and more to provide comprehensive information about your online presence. The data provided by Semrush is highly accurate and reliable. It is regularly updated to track the changing digital landscape trends, giving users up-to-date information about their campaigns.

Can I cancel my Semrush free trial?

Yes, you can cancel your Semrush free trial at any time. All you need to do is log into your account and click the Cancel My Account link in the bottom right corner of the page. Once confirmed, your subscription will be automatically canceled, and you will no longer be able to access the Semrush dashboard or any of its features.

Which is better Semrush or Moz

When it comes to SEO tools, both Semrush and Moz are top contenders. Both offer comprehensive SEO analysis, keyword research capabilities, and other features to help you optimize your website for better rankings and visibility. However, there are some key differences between the two that can help you decide which one is best for you.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top