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Helium 10 Pricing (2025) — Different Plans Cost Explained

If you’re considering Helium 10 for your Amazon seller business but are unsure about which plan fits your needs, don’t worry! Helium 10 offers three flexible pricing options.

You can start by registering for a free account to explore the available tools and get a feel for the software. For a more comprehensive experience, consider the Starter plan, which costs $39 and only requires a monthly commitment.

The annual plans will provide the best value for those looking for a long-term solution, allowing you to save up to 25%. Each successive plan comes with enhanced features and greater flexibility. 

Below, I’ve outlined the details in an easy-to-understand structure. Now, let’s review the Helium 10 pricing and plans that can cater to your business requirements best.

Helium 10 Pricing: Overview

Looking for the right Helium 10 plan for yourself? The table below provides a quick overview of what you can expect with each of the Helium 10 plans. 

Take a look:

Helium 10Details
Lowest plan price$29/month (when billed annually)
Highest plan price$279/month (monthly plan)
Discount25% per month in savings when billed annually.
Learning via Freedom Ticket, Amazon PPC Academy, Exit TicketAvailable in the Diamond plan

Helium 10 Plans & Pricing: Detailed Comparison

In this section, I will break down all the Helium 10 plans, from the free to the diamond and everything in between, so that you can choose what’s best for you. 

Let’s start with the free plan first.

1. Free Plan

Subscription PeriodPrice 
Monthly PricingFree
Annual PricingFree

Sometimes, new users are hesitant to pay directly for the paid plan and want to get a feel of the tool for free. Keeping this in mind, Helium 10 offers a free plan to its users.

Users can try all the free features and also get a sneak peek into the paid plan features over the month. Although limited, the free plan is best if you are testing the tool.

Helium 10 Plans & Pricing

The Helium 10 free trial (plan) shows you the Average BSR, pricing, and rating rank while you are on the Amazon results page. However, you need to upgrade to one of the premium plans for more detailed info.

Helium 10 free plan features and accessibility:

  • Black Box – 5 Lifetime Uses
  • Xray (Chrome Extension) – Limited Access
  • Trendster – 30 Days
  • Cerebro – Demo Use Only
  • Index Checker – 6 Uses per Month
  • Alerts – 2 ASINs Lifetime
  • Frankenstein – 30 Days
  • Scribbles – 30 Days
  • Listing Analyzer – 2 Searches per Month
  • Inventory Management – 30 days
  • Market Tracker – One market (limited)
  • Connected Accounts – 2 Accounts

2. Starter Plan

Subscription PeriodPrice 
Monthly Pricing$39/month
Annual Pricing$29/month

The Helium 10 Starter plan is best for the training and tools you need to get started with the lowest possible monetary commitment. 

Although not very exhaustive in terms of the features the plans provide, it can be a good starting point for new sellers.

Helium 10 Starter Plan

The starter plan was designed to support the early-stage research and product launches of the new sellers while also being cost-effective.

Helium 10 Starter Plan features and accessibility:

  • Black Box – 5 Lifetime Uses
  • Freedom Ticket – Full Access
  • Black Box – 20 Lifetime Uses
  • Xray (Chrome Extension) – Full Access (except 30-day sales widget not included)
  • Xray for Influencers – Full Access
  • Cerebro – 2 Daily Uses
  • Magnet – 2 Daily Uses
  • Frankenstein – 30 Day Trial
  • Scribbles – 30-Day Trial
  • Listing Analyzer – 2 Monthly Uses
  • Alerts – 2 ASINs Lifetime
  • Inventory Management – 1 Use
  • Market Tracker – 1 Market
  • Profits – Full Access
  • Multi-User Login – 1 User
  • Connected Accounts – 2 Tokens
  • Freedom Ticket

3. Platinum Plan

Subscription periodPrice 
Monthly Pricing$99/month
Annual Pricing$79/month

The Helium 10 Platinum Plan is a notch higher than the limited features included in the Starter plan.

Helium 10 Platinum Plan

It’s an excellent option for Amazon merchants who may need more features than the Starter plan but don’t currently want to stretch their wallets for a Diamond subscription.

The Platinum Plan is perfect for entrepreneurs who want to expand their businesses but are not yet ready to introduce their products into more marketplaces, as you can do with the Diamond Plan. 

This plan gives you access to all the tools and resources that can help you optimize your operations.

Helium 10 Platinum plan tool features and accessibility:

  • Freedom Ticket – Full Access
  • Profits – Full Access
  • Black Box – 250 Uses/day
  • Trendster – Full Access
  • Xray (Chrome Extension) – Full Access
  • Xray for Influencers – Full Access
  • Magnet – Full Access
  • Cerebro – Full Access
  • Frankenstein – Full Access
  • Scribbles – Full Access
  • Listing Analyzer – 50 Searches per Month
  • Listing Builder – 20 Lifetime Uses
  • Index Checker – 150 Uses
  • Alerts – 20 ASINs
  • Inventory Management – Up to 40 SKUs
  • Follow-up – 5,000 Emails/Month
  • Keyword Tracker – 500 Keywords
  • Market Tracker – 3 Markets
  • Portals QR Codes – 10 Codes/10,000 Scans per Month
  • Portals Product Inserts – Full Access
  • Connected Accounts – 2 Tokens
  • Freedom Ticket
  • Amazon PPC Academy (Intermediate-to-advanced ads training)

4. Diamond Plan

Subscription PeriodPrice 
Monthly Pricing$279/month
Annual Pricing$229/month

The Diamond plan is the best choice for Amazon sellers looking to scale and need added features and extra tool usage access. 

For example, if you’re on the Platinum plan, the features just don’t feel very helpful if you want to scale with features like multi-user login, account access, and more exclusive features.

Helium 10 Diamond Plan

Plus, you’ll need to switch to the Diamond plan to track 2,500 keywords, access 5 markets, multi-user login, and more. Even if the cost seems high right now, over the long run, the price of the Diamond plan might just pay for itself.

Helium 10 diamond plan tool features and accessibility:

  • Freedom Ticket – Full Access
  • Black Box – 250 Uses/day
  • Trendster – Full Access
  • Xray (Chrome Extension) – Full Access
  • Xray for Influencers – Full Access
  • Cerebro – Full Access
  • Magnet – Full Access
  • Frankenstein – Full Access
  • Scribbles – Full Access
  • Listing Analyzer – 150 Searches per Month
  • Listing Builder – 300 Lifetime Uses
  • Index Checker – 300 Uses per Month
  • Alerts – 200 ASINs
  • Refund Genie – Full Access
  • Follow-up – 15,000 Emails/Month
  • Inventory Management – Full Access
  • Keyword Tracker – 2500 Keywords
  • Market Tracker – 5 Markets
  • Profits – Full Access
  • Portals Landing Page Builder – 6 Portals
  • Portals QR Codes – 40 Codes/100,000 Scans per Month
  • Portals Product Inserts – Full Access
  • Multi-User Login – 5 Users
  • Connected Accounts – 5 Tokens
  • Freedom Ticket
  • Amazon PPC Academy (Intermediate-to-advanced ads training)
  • Exit Ticket

Helium 10 Add-Ons Pricing

Helium 10 comes with three add-on options. Let’s look at the plans that let you purchase these additional tools. The table below also shows you the pricing for each add-on.

Primary Add-Ons

Add-onsFree PlanStarter PlanPlatinum PlanDiamond Plan
Keyword Tracker$19/month$19/month
Market Tracker 360$500/month
Elite$99/month

Keyword Tracker

Helium 10’s Market Tracker simplifies monitoring product rankings on Amazon and Walmart, tracking both organic and sponsored keyword positions in real time. 

Keyword Tracker For Helium 10

With features like the Heat Map for spotting ranking trends, access to data on changes and search volumes, and competitor comparisons, The keyword tracker add-on helps you optimize your strategy and stay ahead of the competition.

Market Tracker 360

Helium 10’s Market Tracker 360, priced at $500 per month, provides businesses with accurate market share insights, detailed competitor analysis, and competitor ranking tracking. 

Market Tracker 360 For Helium 10

These features help you make informed decisions, outperform competitors, and ultimately enhance your ROI, offering a strategic advantage for businesses focused on growth and market leadership. Explore Market Tracker here.

Elite 

Helium 10 Market Tracker gives Amazon sellers a competitive edge by providing deep market insights and trend analysis. 

Elite For Helium 10

Helium 10 Elite members gain exclusive strategies, including leveraging Spanish keywords for untapped sales, launching private labels with YouTube, optimizing reviews for dominance, and understanding aggressive seller tactics.

This advanced tool helps sellers stay ahead and maximize their growth on Amazon.

Optional Add-ons

With an optional add-on, you can purchase more emails per month. Let’s look at the plans below.

Optional Add-ons
  • Beginner: 5,000 emails per month for $47
  • Pro: 50,000 emails per month for $97
  • Enterprise: Unlimited emails for $197

These email add-ons can be great options if you just want extra follow-up emails and don’t want to pay for any other features.

Helium 10 A la Carte Plan

The Helium 10 A La Carte plan offers flexibility, allowing you to pick and choose the specific tools you need without paying for extras you won’t use. 

With pricing set separately for each tool, you can build a custom plan that fits your exact requirements. 

Simply add the tools to your virtual shopping cart as you go and only pay for the ones you select. Check pricing in the table below:

Access ToAdd-on Price
Black Box$390/year
Cerebro$390/year
Keyword Tracker$590/year
Magnet$390/year
Alerts$390/year
Refund Genie$990/year
Xray$190/year
Profits$390/year

However, not all Helium 10 tools are included, so if you need a particular feature that isn’t part of the A La Carte selection, you may need to consider another plan.

While the A La Carte option is ideal for beginners with a limited budget who need access to only a few tools at a time, it might not be the most cost-effective option for those who require a broader range of features. 

Advanced sellers looking to scale their business may find the standard Helium 10 plans, like Platinum or Diamond, offer better value and more growth potential.

Does Helium 10 Offer An Enterprise Plan?

Helium 10 provides an enterprise plan designed for businesses that need powerful features to analyze large volumes of data, monitor market trends, and grow their operations efficiently. 

An Enterprise Plan

This plan is a great fit for companies looking to sharpen their competitive edge and make informed decisions. 

If you feel none of their existing plans quite fit your business, you can easily get in touch with the sales team by filling out the form here.

Is There Any Helium 10 Discount Available?

You can save up to 25% off of your monthly plan amount if you switch to the annual plan. Let’s take a look at the savings in the table below:

Helium 10 PlansMonthlyAnnualSavings in $Savings in %
Starter$39/month$29/month$120/year25.64%
Platinum$99/month$79/month$240/year20.20%
Diamond$279/month$229/month$600/year17.96%

You save the most with the Starter monthly plan, which is around 25.64% or $120/year, for discounts, refer our Helium 10 Discount page or to the official Helium 10 website pricing page or our latest posts on the same.

Helium 10 Available Features With Subscription

Helium 10 equips Amazon and Walmart sellers with an all-in-one toolkit to simplify product research, keyword tracking, listing optimization, and business operations. Here’s a look at some of its most powerful features:

  • Black Box: It helps you discover high-potential products using advanced search filters like competition level, pricing, and category.
  • Xray: It is a part of the Helium 10 Chrome extension that lets you analyze sales trends and market data directly on Amazon and Walmart.
  • Cerebro: It gives in-depth keyword insights, including search volume, competitor data, and organic vs. paid keyword distribution.
  • Magnet: It helps you find high-performing keywords to optimize your listings and ads.
  • Keyword Tracker: It helps to monitor keyword rankings, with tracking limits ranging from 500 to 10,000 keywords, depending on your plan.
  • Frankenstein: It cleans up and organizes large keyword lists to improve targeting.
  • Scribbles: It ensures your product listings are fully optimized by structuring descriptions and titles with relevant keywords.
  • Freedom Ticket: It is a $997 Amazon selling course by Kevin King and is included for free with Helium 10 subscriptions.
  • Refund Genie: It is available in the Diamond plan and automates the process of claiming Amazon reimbursements.

With different plans offering varied levels of access, sellers can choose the subscription that best fits their business needs. Whether you’re just starting or scaling up, Helium 10’s tools are designed to make your selling journey more efficient and profitable.

Which Helium 10 Plan Is Best For Me?

Are you confused about which Helium 10 plan is the best for you? Well, I have expanded on each of the plans below, stating who can benefit from them. Let’s choose a plan for you.

  • Free Plan: If you are just exploring and learning market research, the Free Helium 10 plan is the best for you.
  • Starter Plan: If you are just starting out and want to set foot in the market with entry-level research and insights.
  • Platinum plan: If you are an intermediate who wants to improve your existing products for better rankings, sales, brand recognition, and stable growth, you can opt for the Platinum plan.
  • Diamond Plan: If you are a seasoned professional with enough experience to not only research but scale your existing operations, the diamond plan can make that easy for you.
  • Enterprise Plan: It is best for brands & agencies who want more than what the diamond plan can provide. It has advanced automation, real-time insights, and scalable tools to optimize its Amazon & Walmart operations. 

Alternatively, you can also take a quiz below the pricing table on the Helium 10 Pricing page.

Which Plan Is Best

In the end, the answer to the best plan boils down to your specific needs and options. For example, A La Carte can be extremely useful, where you can create a custom plan by selecting the only add-ons that you need.

Helium 10 Payment Methods

Helium 10 makes it easy to manage your subscription with a variety of payment methods. You can pay using major credit cards like:

  • Visa
  • Mastercard
  • American Express.

If you ever have questions about your billing or account, the Helium 10 FAQ page is a helpful resource, or you can always contact their support team for assistance.

Helium 10 Refund Policy

Helium 10 has a dedicated refund policy in place. If you cancel within the first seven days, you’re eligible for a full refund. 

For any unknown charges, contact customer support at support@helium10.com. Provide detailed information with screenshots for faster resolution, as phone support is unavailable.

Related Reads:

Conclusion: Helium 10 Pricing Plans Starts At $39 Per Month

Helium 10 offers three basic plans and other options for larger agencies and organizations, such as A La Carte and Enterprise. It has a solution for every Amazon or Walmart seller.

The free and starter plans are optimal for someone who has just started out. In contrast, the Platinum and Diamond plans best suit those who want to focus on scaling and learning more about the market through the Freedom Ticket, Amazon PPC, and Exit Ticket programs.

The quick quiz on Helium 10’s pricing page is also an excellent option for knowing which plan is right for you.

Stay notified about the latest Helium 10 pricing and discount changes by keeping in touch with this article, which will be updated as future changes roll out.

FAQs

Is Helium 10 free?

Helium 10 offers a free plan with limited access to its tools, including unlimited searches with the Chrome extension and the Amazon Trending Products tool, making it useful for beginners exploring Amazon selling.

Can I pause my subscription?

Helium 10 allows you to pause your subscription for one, three, or six months while you take a break from selling, ensuring you don’t lose your data or subscription benefits.

Can I use Helium 10 without an Amazon account?

You can use Helium 10 without an Amazon seller account, but some tools, like inventory management and keyword tracking, require connecting your Amazon account for full functionality.

Is there a cheaper alternative to Helium 10?

Keepa and AMZScout are budget-friendly alternatives offering market tracking, product research tools, historical pricing data, and sales rank insights, making them cost-effective options for Amazon sellers.

Are Helium 10 and Jungle Scout the same?

Jungle Scout & Helium 10 are both Amazon research tools, but Helium 10 has more advanced features, including keyword tracking and listing optimization, while Jungle Scout is known for its ease of use.

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