Helium 10 vs Jungle Scout (2025): Which Is Best For Sellers?

If you’ve been scratching your head trying to figure out whether Helium 10 or Jungle Scout deserves your hard-earned money in 2025, I’ve got you covered. 

I’ve spent countless hours testing both tools, diving into their features, and yes, occasionally cursing at their learning curves! 

In this unbiased comparison, I’ll walk you through everything from their latest AI features to their accuracy rates (spoiler: they’re both fighting for the top spot). By the end, you’ll know exactly which tool matches your selling style and budget. 

Ready to save yourself weeks of research? Let’s dive in!

Quick Comparison Table

Features	Helium 10	Jungle Scout
Keyword Research	✔	✔
Product Research	✔	✔
Listing Optimization	✔	✔
Tracking & Marketing	✔	✔
API	✔	✘
	GET 20% OFF	GET 50% OFF

Helium 10 vs. Jungle Scout – 2025 Overview

Helium 10 and Jungle Scout are the main leading Amazon research tools. Both are designed to help you find profitable product ideas and put your Amazon product research on autopilot.

Helium 10 offers advanced features such as search volume, keyword tracking, and analytics, while Jungle Scout estimates monthly sales and revenue figures, bestseller rankings, competitor analysis, and more.

In this post, we have given an in-depth comparison between Helium 10 vs. Jungle Scout. So let’s get inside it.

Plan Type	Helium 10 Pricing	Jungle Scout Pricing	Discounts Offered
Free Version	Available	Not Available	–
Monthly Price	$39 to $279	$49 to $149	20% OFF first month
Annual Price	$29/mo to $229/mo	$29/mo to $129/mo	50% OFF (paid annually)
Starter Plan	$39/mo	$49/mo	20% OFF first month
Middle Plan	$99/mo	$79/mo	20% OFF first month
Top Plan	$279/mo	$399/mo	20% OFF first month

In 2025, both tools have evolved significantly with AI integration and enhanced capabilities. Helium 10 has expanded to support Walmart marketplace sellers in addition to Amazon FBA, while Jungle Scout has strengthened its supplier database and improved its accuracy algorithms.

1. Helium 10 Overview

Helium 10 is software built exclusively for Amazon users. It is a complete suite with a wide assortment of tools and features to help anyone thrive on the platform. Primarily, it focuses on Amazon FBA Sellers.

It allows you to conduct a keyword search by finding higher-ranking keywords. You can keep track of the competitors and spy on them to understand their strategies. Furthermore, there’s an option to identify the trends and what makes a product so trendy. More importantly, you can thoroughly optimize your product and its listing to raise the ranks.

To know more about Helium 10, check out our in-depth Helium 10 Review here.

Primarily, Helium 10 came with around 10 tools that helped users. Over time, more tools were implemented according to technological advancements. It’s like having a full-fledged professional platform for you to become an excellent Amazon seller.

Correlatively, you would have to invest time attending tutorials or learning through the database full of articles and videos. That will enable you to grasp the tools and use them optimally. The most striking aspect of the tool is that it allows you to change your methods according to the goals. Helium 10 Hub is offering an exclusive trial on Helium 10, and you can claim the Helium 10 free trial offer here.

Key Features Of Helium 10

• Complete keyword research with an organized spreadsheet for ease of research
• Provides data-driven strategies according to the goal or objective (AI-integrated)
• Reverse-engineers competitor’s strategies to figure out keywords and other tactics
• Black Box features enable you to find products with high demand and low competition.
• Includes cumulative data of the misspellings and other relevant content search for proper strategies
• Refund Genius prevents you from losing and might even assist in making profits.
• Advanced AI product launch tool that guides sellers through the entire launching process
• Walmart marketplace integration with dedicated keyword research and URL building capabilities
• AI-powered Insights dashboard that analyzes sales and competitors to recommend optimization strategies
• Child ASIN variant tracking that provides sales estimates for individual product variations

Jungle Scout Overview

Jungle Scout is a partial suite like Helium 10. However, it is more user-friendly and intuitive. While Helium 10 has various tools and features, Jungle Scout keeps it easy to use and understand. It is gradually rising in the rankings and has become one of the best for its competent market research expertise. Overall, it is great for Amazon sellers and affiliate marketing.

Want to know more about Jungle Scout? If so, then check out our in-depth Jungle Scout Review here.

You gain access to various tools and features that bring you in-depth analysis of the product, trends, keywords, and relevancy. It brings you the ranking of the best-selling products, review insights, and how well the competitors’ tactics worked. However, the most striking aspect is that while Helium 10 is a complete suite, Jungle Scout is divided into two full-fledged apps.

You get a web app that becomes your hub for using Jungle Scout, and you have a Chrome Extension. Both of these will assist you in growing the Amazon business.

Key Features Of Jungle Scout

• Compares various products to bring you ranking (with the winning product)
• Provides complete insights into the product, including sales history, reviews, price, and more.
• Niche Hunter would enable you to explore product categories and find the right one.
• Keyword research and a unique approach to scoring them for most effective ranking
• Relevancy ratings to ensure you have the proper optimization according to SEO and other widespread keyword integration
• An extensive product database with access to all of them for better market research
• Supplier Database with global coverage across Asia, Europe, and North America
• AI Assist Chat that provides real-time support and answers questions about Amazon selling strategies
• AI-powered Listing Builder that helps create optimized product listings from scratch
• Enhanced API access for integration with third-party tools and custom applications

Helium 10 VS Jungle Scout: Features Comparison

We could go into the in-depth analysis of each feature, tool, and option available. However, you get many similar features and tools with both of these. The names might be different, but the function is the same. So we decided to save you some time with a quick overview rather than expanding on it for no reason. Here is a quick rundown of the standard features:

• Black Box vs. Product Database: Both provide you with a list of products with proper information available on Amazon
• Both reverse engineer keywords provide insights regarding Keyword usage and ranking. You get the list in both of them.
• You get insights regarding sales, advertisement performance, and competitor strategies.
• It is easier to review your performance and curate new strategies.
• Both offer Chrome extensions with similar functionalities.

Unique Features Of Jungle Scout

Two specific features stand out in Jungle Scout that Helium 10 doesn’t have.

1. Supplier Database

A supplier database allows you to find verified competitors or sellers on Amazon. You can spy on them and follow each strategy or move effectively. The option is available right on the dashboard for you to use.

2. Giveaway Platform

If you’re launching a new product or seeking promos, Giveaway offers various ideas and options. It makes things easier for you to boost sales right off the bat. You can even curate it to meet the sales.

The Giveaway Platform has been expanded to include advanced promotional strategies and customizable templates that align with Amazon’s terms of service. It now features automated follow-up sequences to maximize review conversion rates and detailed analytics to measure campaign performance.

Unique Features Of Helium 10

Like Jungle Scout, some Helium 10 features are exclusively available for users. These are the ones that will help you understand the distinction between the two.

1. Refund Genie

You will find it beneficial if you need help learning how to get your refund for the losses, especially product damage. Refund Genie helps you find errors in Amazon and showcases the proper method to get your refunds.

The 2025 version includes historical tracking of all claims and their success rates, along with predictive analytics to estimate potential refund amounts.

2. Competitor Keyword Spy

This feature brings you analysis not only of the SEO and keyword strategies but organic endeavors, as well. Hence, you can check the competitors’ PPC campaigns, advertisements, and other organic integrations to see where you stand.

3. AI-Generated Product Images

Another 2025 exclusive feature is Helium 10’s AI-powered image generation tool that creates professional product images based on text descriptions. Sellers can generate lifestyle shots, product variations, and infographics without graphic design skills or expensive photography. The tool includes templates for various product categories and automatically optimizes images for Amazon’s requirements.

Helium 10 vs. Jungle Scout – Accuracy

Both tools rely on data to provide insights and strategies, so learning about their accuracy regarding the task is indispensable. Of course, both offer the highest accuracy in similar tools. Here’s a quick rundown on each one:

1. Helium 10 Accuracy

Helium 10 has an average accuracy of around 70-80%, generally around 75%. It means that:

• It has around an 8% chance of product failure.
• There is around an 8% chance for the product to sell half the amount Helium 10 predicts.
• There is around an 8% chance it might sell around 1/3rd of the predicted sales.

However, Helium 10 has a unique advantage with its child ASIN variant tracking, providing sales estimates for individual product variations rather than just the parent listing. Recent testing has shown that Helium 10 can estimate the correct sales volume 29.5% of the time with a margin of error of just ±22 units, which is more precise than competitors for detailed variant-level analysis.

2. Jungle Scout Accuracy

Correlatively, it seems like Jungle Scout has a higher margin of success and lesser of failure. It has around 80-85% of success rate. Perhaps it is due to the ease of use and the limited tools that don’t require immersive learning, such as Helium 10. It means that:

• There is around a 5% chance of Product failure.
• You have a 5% chance that it will sell only half of what it predicts.
• There is around a 5% chance that there will be 1/3rd of the predicted sales.

Helium 10 vs. Jungle Scout: Ease Of Use Section

A beginner seller always looks for a tool that is easy to use and has a user-friendly interface. It seems overwhelming if you get a tool that has a complex interface. So, here I’ve compared both these tools to understand which is straightforward.

Let’s start with Jungle Scout.

Jungle Scout: Ease of Use

Jungle Scout has a clean interface and is hugely worthwhile for beginners. Everything is available on the dashboard. So it’s straightforward to do product research.

To narrow your results, you must add certain filters, such as specific keywords, regions, and seller kinds. Once you’ve finished the filters, press the search button to receive your desired results.

You can check all product data on the following page, including price, rank, reviews, product category, monthly income, and more. When you click on a particular product, you’ll see its seasonal performance. I use the tool very quickly, which would be excellent for beginners.

Helium 10: Ease Of Use 

Helium 10 includes a user interface that is straightforward to use. To begin utilizing the Black Box feature, go to the Helium 10 dashboard and click on it. Then, when you first start the tool, it will appear like this.

The UI is simple, yet it might be perplexing for a newbie, as shown in the above screenshot. Various filters must be applied to achieve the desired result.

When looking for the right items on Helium 10, you should use the filters option to take you to the sophisticated product view.

Helium 10 vs. Jungle Scout: Who Offers Best Tools?

Helium 10 and Jungle Scout offer the best tool in a single product, so everything you see in this chart is included in the product without any additional charges.

Tool	Jungle Scout	Helium 10
Product Research Tool	✅	✅
Niche Finder	✅	✅
Product Tracker	✅	✅
Reverse ASIN Tool	✅	✅
Keyword Tracker	✅	✅
Listing Builder	✅	✅
Find Suppliers	✅	❌
Supplier Database	✅	❌
Freelancer Marketplace	✅	❌
Email Follow up	✅	✅
Refund Tool	❌	✅
PPC Tool	❌	✅
Inventory Protector	✅	✅
Product Launch Service	✅	❌
Split Testing Tool	❌	❌
Profit Calculator	✅	✅
Inventory Level Tracker	❌	✅
Hijacker Alert	❌	✅
Product Trend Checker	❌	✅
AI-Generated Images	❌	✅
Walmart Integration	❌	✅
AI Assist Chat	✅	❌
API Access	✅	✅
Child ASIN Variant Tracking	❌	✅

The above chart will help you to know which Helium 10 and Jungle Scout offer the best tool.

Helium 10 vs Jungle Scout: Browser Extension 

Here, we have compared the browser extension of Helium 10 vs. Jungle Scout; let’s get inside it.

Helium 10 Browser Extension

Now, you can grow your business on Walmart and Amazon with its browser extension. Chrome Extension’s flagship tool offers you access to more than 450 million ASINs, which helps you identify your following thriving products.

Helium 10 Chrome extension is software for product research and helps monitor your competitors.

Jungle Scout Browser Extension

Now you can add the power of Jungle Scout to your browser extension by installing its extension on Chrome or Firefox. Using its most advanced Amazon browser extension, you can evaluate new opportunities, request reviews, and forecast product sales.

Jungle Scout’s 2025 browser extension has been rebuilt with a faster architecture and improved data visualization. It now features a Quick View mode for rapid product assessment and a Detailed Analysis mode for deeper research.

Integration Option: Helium 10 vs Jungle Scout

Helium 10 and Jungle Scout both offer, unlike the integration option. With the help of the Chrome extension, you can integrate with these tools.

Helium 10 Integration Option

• Review Downloader
• Xray
• Inventory Level
• ASIN Grabber
• Listing Health Score
• Profitability Calculator
• Alibaba Supplier Finder
• Walmart Product Research
• AI Image Generator
• API Integration for custom applications

Jungle Scout Integration Option

• Keyword Scout
• Product Database
• Product Tracker
• AccuSales Estimates
• Supplier Database
• Opportunity Score
• API Access
• AI Assist Chat
• Extension for 10 international marketplaces
• Historical BSR tracking

Helium 10 vs. Jungle Scout: Customer Support & Resources

We look for customer support and resources whenever we get stuck with applications. So, let’s learn about these tools’ customer support services and resources.

Jungle Scout: Resources & Customer Support

I discovered a wealth of tools that assisted me in becoming a successful Amazon seller. It provides services such as Jungle Scout Academy, where you may learn all there is to know about selling on Amazon. Its resources contain a wealth of information and a personal blog with several case studies examined in depth.

Call the company’s customer care personnel whenever you face trouble operating the tool. I received an immediate response from their customer care specialists. They are accessible 24 hours a day, seven days a week.

While their customer support remains available 24/7, they have added new support channels including live chat and expanded their team with marketplace specialists who can provide specific advice for different product categories and international markets.

Helium 10: Resources & Customer Support

Helium 10 also contains a lot of training materials. They provide courses such as Freedom Ticket, which teach you how to sell effectively on Amazon. However, you must pay for one of Helium 10’s pricier programs to access this course.

Customer service at Helium 10 is just as good as Jungle Scout’s. That means you’ll obtain answers to your questions faster than you anticipated.

Helium 10 now offers three ways to connect with their support team: live chat (fastest response), email support, and a contact form. For experienced sellers, they’ve added a “Seller Solutions Hub” providing specialized services for specific business needs. The live chat support can now connect you directly with team members for more complex issues, rather than relying solely on bot support.

Helium 10 vs Jungle Scout – Which Tool Is Cheaper?

Regarding Amazon FBA tools, Jungle Scout and Helium 10 are two of the most popular options. But when it comes to price, which one is cheaper?

The answer depends on what you need. The basic plans for both tools are competitively priced. However, Jungle Scout may be a better choice if you need more advanced features due to its lower per-month cost for their Pro plan.

On the other hand, Helium 10’s pricing model is based on credits that can be used for different services; depending on your needs and usage level, it could be a more cost-effective option.

Helium 10 vs. Jungle Scout: Pricing Comparison

Helium 10 and Jungle Scout offer exciting pricing plans that are ideal for all kinds of sellers. But let’s look to know which has better and more reasonable plans.

Jungle Scout Pricing Plans

Jungle Scout offers several pricing plans designed to meet the needs of different types of Amazon sellers. 

1. Starter Plan

This Plan costs $49 per month or $348 annually. It includes essential tools for product and keyword research and product validation through a browser extension. This plan is perfect for new sellers or those starting with basic research.

2. Growth Accelerator

The Growth Accelerator Plan is $79 per month or $588 annually. It offers everything in the Starter Plan plus extra tools for finding new products, managing your Amazon business, and accessing historical data. This plan is suitable for sellers looking to expand their product range and optimize their operations.

3. Brand Owner

This Plan costs $149 per month or $1,548 annually. It includes all the features from the Growth Accelerator Plan, plus more historical data, support for multiple users, and access to the Competitive Intelligence tool. This plan is designed for established brands and businesses with complex operations.

4. Enterprise Solutions (Cobalt)

The Cobalt Plan is also available, though its pricing varies and is usually higher than the other plans due to its advanced features and tailored support for larger enterprises.

Jungle Scout offers annual subscription discounts, allowing users to save up to 50% compared to monthly pricing.

Helium 10 Pricing Plans

On the other hand, Helium 10 offers four different pricing plans to suit the needs of the sellers.

1. Starter Plan 

The basic package is $39 per month. This package is for training purposes, so if you’re a novice and don’t know how to start with Amazon FBA, get the Helium 10 starting plan using a 20% coupon code. It gives you access to Helium 10’s X-ray function and training materials like Freedom Ticket.

2. Platinum Plan 

The Platinum package is $99 per month. You may start your FBA business with the platinum plan if you’re a novice. It includes Helium 10’s significant features, such as a keyword tracker, ASIN alerts, index checkers, and follow-up emails.

3. Diamond Plan 

The Diamond plan costs $249 per month. It includes the Platinum plan’s capabilities and multi-user login, up to four seller accounts, inventory management, connections, and more. This strategy works well for Amazon sellers who want to expand their business.

Verdict – Which Tool Should You Use?

As you can see, we didn’t cover Helium 10 pricing or Jungle Scout pricing because those are bound to change. Still, Jungle Scout is cheaper than Helium 10. Meanwhile, we will now come down to the main points that matter.

Best For Professionals

Helium 10 is a professional product research tool offering many tools like Helium 10 Black Box and much more. It would require you to learn how to use it effectively for optimum results. Therefore, it is not a beginner-friendly tool. Instead, it is for someone serious about expanding Amazon’s Business.

Best For Beginners

Jungle Scout is a competitive alternative to Helium 10. It is easier to use with an interactive platform. If you have a low budget and want to build a foundation with the product and online business, choose this one. Over time, you will learn everything about these tools, and then you can move on to Helium.

Helium 10 vs Jungle Scout: Pros & Cons

In this section, we have given the pros & cons of both Helium 10 and Jungle Scout and let’s dive into them.

Conclusion: Jungle Scout For Beginners, Helium 10 For Experienced Sellers

After all my testing and comparing, here’s the bottom line: Jungle Scout is still your best buddy if you’re just starting out – it’s easier to use, more affordable, and honestly, that 84% accuracy is impressive! 

Meanwhile, Helium 10 is best for serious sellers who need those fancy tools like Walmart integration and AI image generation. I started with Jungle Scout myself and moved to Helium 10 as my store grew, so don’t stress too much about making the “perfect” choice right now. 

Pick the one that fits your current needs, and remember – it’s not the tool but how you use it that builds a successful Amazon business. Happy selling!

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